Work

We express identity in words and visuals. Behind all of our design work, lies a strategic process ensuring that what you experience, supports the underlying business strategy and goals of the company or organisation in question.

Toon

Corporate strategy and design

Eneco Group, a leading player in the international energy transition from grey to green. Eneco acquired Toon, a smart thermostat, in 2015, with the intention to launch Toon internationally, as a stand-alone brand, independent of Eneco.

The Medical Doctors’ Pension Fund & Bank

Corporate design

The primary element of the CVI became the tree, representing the Danish Medical Association, The Medical Doctors’ Pension Fund & Bank and all the amazing doctors out there.

Theater Tickets

Corporate design

The new identity was created upon the idea of giving Teaterbilletter a visual language, which enables them to unfold the magic of the theatre-going experience.

Danish Ship Finance

Coporate design

Danish Ship Finance needed a strong and more modern corporate visual identity. The new identity was to be created with respect to the core values of the identity and the universe they exists within.

NKT

Corporate strategy and design

In close cooperation with NKT, we advised strategically on naming and dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity that expressed the novelty of NKT, while maintaining the current values and purpose as well as their strong heritage.

Cocio Milkshake

Brand design

Cocio milkshakes have been on the market for several years, however, the consumer preference has over the last couple of years moved towards natural ingredients. 

Anthon Berg Christmas collection

Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products.

GoMore

GoMore came to us because they needed a symbol that visualised and captured the GoMore identity and experience. In order to design and visualise such a symbol, we needed to understand and clarify exactly what the GoMore identity is, what the GoMore experience entails, and how it makes them unique.

Anthon Berg pink

In a time where chocolate has been redefined, from mass production to high quality and premiumness, how does a brand stay true to its identity and strong heritage while renewing itself? How to make a historical brand contemporary?

SuperBest

Following the award-winning redesign of the visual identity for SuperBest in 2007, we were, in corporation with Jäpelt A/S, asked to take on the assignment of further developing the DNA of the identity into a new and more inspiring in-store concept.

Teater Republique

“REPUBLIQUE is an international theatre, which builds a bridge between the classical theatre’s powerful stories and the physical theatre’s innovative, provocative expression”. The task was to build an identity that matches the vision of the Danish theatre based in Copenhagen.

Wenaas

When developing the Wenaas brand identity, we wanted to secure honesty and a close-to-the-action feeling – it is about human beings and their safety. The Look and Feel is documentary, an honest and respectful tone that isn’t glorified.

Riberhus

IDna Group redesigned the Danish Cheese brand Riberhus in order to emphasize the brand’s heritage. The client, Danish Arla, wanted to strengthen their position in the market and to secure future growth.

Riemann

With a shared sense of details and high design aesthetics IDna Group and Riemann began the design development – ending up with a deliberate iconic and clear design for both product lines.
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