We express identity in words and visuals. Behind all of our design work, lies a strategic process ensuring that what you experience, supports the underlying business strategy and goals of the company or organisation in question.
Corporate strategy and design
Eneco Group, a leading player in the international energy transition from grey to green. Eneco acquired Toon, a smart thermostat, in 2015, with the intention to launch Toon internationally, as a stand-alone brand, independent of Eneco.
The new identity was created upon the idea of giving Teaterbilletter a visual language, which enables them to unfold the magic of the theatre-going experience.
In March 2017 NKT acquired the Swedish company ABB HV Cables and changed their name from NKT Holding to NKT – hence the need for a new identity.
Lagkagehuset has a very strong identity and presence in the Danish market today, and that’s due to the fact that the company is true to its Dna, its history, and its inherent strengths.
In order to strengthen the position of the Neutral range in the Nordic and Dutch markets, Sara Lee Blumøller A/S wanted an updated and united design profile for the full range of the products under the brand Neutral.
Coop Nonfood needed help to restructure their brand architecture. When acknowledging that they had too many brands, they needed a new strategy to simplify their brand range, as well as a strategic tool to make working with their brands easier.