Work

By activating identity on multiple levels; from strategy, brand building and positioning to design, we deliver outstanding identities, differentiation, and measurable results.

VELUX Commercial

Corporate strategy and design

In 2017, the VELUX Group set the ambition to create a commercial division under the VELUX Brand offering daylight and fresh air for the commercial market. Up until then, VELUX had been a one brand company, with a market leader position in the residential market. 

Faxe Kondi

Packaging design

We have designed a new iconic bottle for Faxe Kondi, together with industrial designer Jonas Lundin. The new design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity. 

Willumsen Museum

Strategy and Corporate design

Following the strategy-work we did for Willumsen’s Museum, we have created a new visual. An identity that holds more than just the artist himself – but now to a greater extent, holds J.F. Willumsen’s spirit.

Toon

Corporate strategy and design

Eneco Group, a leading player in the international energy transition from grey to green. Eneco acquired Toon, a smart thermostat, in 2015, with the intention to launch Toon internationally, as a stand-alone brand, independent of Eneco.

NKT

Corporate strategy and design

In close cooperation with NKT, we advised strategically on naming and dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity that expressed the novelty of NKT, while maintaining the current values and purpose as well as their strong heritage.

Cocio Milkshake

Brand design

Cocio milkshakes have been on the market for several years, however, the consumer preference has over the last couple of years moved towards natural ingredients. 

Coop custom typeface

The strategic journey towards “One Coop” has made its mark on the development of the new Coop Corporate Visual Identity. As a part of this process, we have designed a new typeface for Coop that expresses and support the Coop DNA. The typeface is a Sans serif in a simple, geometric form creating a clear link to the original and well-known Coop logo. Designed together with type designer Elias Werner.

Irma

In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.

Chr. Hansen Human Health

We have had the opportunity to work closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals, and in order to do so, we have had both of our key competencies in play – strategy and design.

Earth Control

Earth Control experienced an increased demand for healthy snack solutions, toppings and green meals and asked us to ensure that their pack design reflected what Earth Control stands for – being the good natural ingredients that transform a meal from being ordinary to being extraordinary.

Anthon Berg Easter packaging

Egg-citing Easter treats Anthon Berg, Toms Group Easter is time for Easter eggs – preferably made of chocolate (if you…

Nikolaj Kunsthal

By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!

Yarpivo Brewery

The task was to empower the Yarpivo brand by developing a new design for the range that removed the gap between the perceived and actual value and quality of the brand. Enabling Yarpivo to meet national and international competition in eyesight at shelf.

Toms Extra

A colourful bite Packaging design for Toms EKSTRA, Toms Group Aiming for a big bite of the increasing mass premium…
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