Work

By activating identity on multiple levels; from strategy, brand building and positioning to design, we deliver outstanding identities, differentiation, and measurable results.

Irma

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.

Faxe Kondi

Packaging design

We have designed a new iconic bottle for Faxe Kondi, together with industrial designer Jonas Lundin. The new design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity. 

Willumsen Museum

Strategy and Corporate design

Following the strategy-work we did for Willumsen’s Museum, we have created a new visual. An identity that holds more than just the artist himself – but now to a greater extent, holds J.F. Willumsen’s spirit.

Nævnenes Hus

Identity driven strategy

Nævnenes Hus was the first of its kind, and thus a paradigm shift in how a government can operate. At the same time, this was a unique opportunity to build a government unit from scratch and to create a common starting point for the entire organisation.  

NKT

Corporate strategy and design

In close cooperation with NKT, we advised strategically on naming and dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity that expressed the novelty of NKT, while maintaining the current values and purpose as well as their strong heritage.

Chr. Hansen Human Health

Strategy and brand identity

We have been working closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals.

DentaCure

Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.

Coop 365 visual identity

We have created the visual identity for the Coop 365 concept. With the green colour, they wish to send a clear signal of the green focus that Coop 365 will pursue.

Ozloo brand identity

The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.

Hamlet Protein

The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.

Co:Play naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.

EHF brand system and visual identity

We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.

Krigsmuseet – Kanonhallen

Mankind has always been both fascinated and repelled by war. Thus, we were happy to be given the opportunity be a part of creating the visual universe for the new exhibition in the beautiful old artillery hall, and hereby be a part of conveying the insights and learnings about war.

Balderdash visual identity

Balderdash is a cocktail bar located in the heart of Copenhagen. By blending cocktail experiences with experimental gastro pop-up events, a contemporary art gallery and Danish pop culture, Balderdash sets the frame for a night-time experience like no other.
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