Tailormade solutions for international markets
Packaging design for Anthon Berg, Toms Group
Costco is an American wholesaler, and with their 776 warehouses, Costco is the second largest retailer in the world. We work closely together with the Anthon Berg team in creating limited editions and special packaging designs for Costco’s warehouses.
Chinese New Year limited editions
2020 marks the Year of the Rat on the Chinese zodiac calendar. And each year Anthon Berg introduces a limited-edition box of chocolates for this particular target group, to be sold in ‘Costco Wholesale”. Together with Anthon Berg, we have created a design that embraces the yearly change in zodiac sign while ensuring recognition and a strong brand awareness.
Seasonal products for Costco
Every year, Costco handpicks the 12 best brands presenting seasonal products – And for the last 15 years, Anthon Berg has been one of them, making the Costco box one of the biggest global retail successes in the Toms Group.
Anthon Berg – Guldæsken
Anthon Berg wanted to attract new consumer groups without losing the their existing and very loyal buyers, and hereby increasing the conversion rate to a proper level, considering the high awareness. Our task was to revitalize The Gold Box, ensuring that it would communicate generosity, modernity and mass premium without losing its recognition and feel of being a classic.
Anthon Berg Easter packaging
Anthon Berg has taken ownership of the pink colour, thus our task was originally to create a system for seasonal identities that are true to the Anthon Berg Identity.
Anthon Berg Christmas collection
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products.
In a time where chocolate has been redefined, from mass production to high quality and premiumness, how does a brand stay true to its identity and strong heritage while renewing itself? How to make a historical brand contemporary?