IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.
Our finest advice is to Be true – it is your strongest asset.
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Identity as a starting point
Identity is, for us, a holistic concept that becomes relevant in all aspects of a company, and identity is the starting point in everything we do. We help our clients systemise their identity, DNA, values, and core narrative in a “compass”, enabling them to achieve a common point of departure. We always start with an inside-out perspective before turning to the important market data.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
News & insights
In the pursuit of talent – how identity can help shape and strengthen your employer brand
Research shows that most leaders are facing severe challenges onboarding the right competencies to the company. In addition, many encounter…
Morning seminar for companies with an acquisition strategy
Caveat emptor! Avoiding integration failure in acquisitions due to identity mismatches Identifying the right targets and successfully executing acquisitions is…
Transforming a company starts inside-out
SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense…
Identity innovates business
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation…
Please let us know how we may help you, and we will get back to you as soon as possible.