Our Approach
IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.
Our finest advice is to Be true – it is your strongest asset.
About us
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
News & insights
How to succesfully integrate two company cultures & identities
In this Podcast series, Betina Nygaard from MA360.dk interviews industry experts and owner-managers on different aspects within the M&A field…
Crafting company names with an Identity-driven approach
In the dynamic realm of business, a company name is more than a mere identifier – it’s a powerful vessel…
In the pursuit of talent – how identity can help shape and strengthen your employer brand
Research shows that most leaders are facing severe challenges onboarding the right competencies to the company. In addition, many encounter…
Morning seminar for companies with an acquisition strategy
Caveat emptor! Avoiding integration failure in acquisitions due to identity mismatches Identifying the right targets and successfully executing acquisitions is…
Contact
Please let us know how we may help you, and we will get back to you as soon as possible.