Our Approach
IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.
Our finest advice is to Be true – it is your strongest asset.
About us
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
News & insights
Aligning the organisation for transformation and growth
After a busy time with exciting projects, we had the opportunity to reflect on one of our customers’ pervasive challenges.…
Business development starts by asking: Who are we and how do we create value?
Tradin Organic was the pioneer in organic ingredients and is today an Amsterdam-based, global ingredients provider with a strong foothold…
Sustainability – Compliance or a business opportunity?
For every European company, defining its ESG strategy and its path to net zero will be the future licence to…
Identity & Cultural Due Diligence – an important part of the investment decision
In the spring of 2023, the independent private equity firm Mentha invested in one of Denmark’s leading web and marketing…
Contact
Please let us know how we may help you, and we will get back to you as soon as possible.