Our Approach

IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.

Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, value proposition, M&A, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.

Our finest advice is to Be true – it is your strongest asset.

About us

From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.