IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.
Our finest advice is to Be true – it is your strongest asset.
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Identity as a starting point
Identity is, for us, a holistic concept that becomes relevant in all aspects of a company, and identity is the starting point in everything we do. We help our clients systemise their identity, DNA, values, and core narrative in a “compass”, enabling them to achieve a common point of departure. We always start with an inside-out perspective before turning to the important market data.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
News & insights
Morning seminar – Identity for growth & transformation
Realizing your company’s organic or inorganic growth ambition – navigating the path with an Identity Compass Business Managers are operating…
Revitalizing Aalborg Teater: Discovering its true identity
Aalborg Teater, renowned as one of Denmark’s premier theatrical institutions, embarked on a transformative journey to rediscover its core narrative…
Leveraging organisational identity for successful M&As
In the ever-evolving landscape of mergers and acquisitions (M&A), understanding the significance of organisational identity and culture is vital. The…
Morning seminar for acquirers & private equity funds with add-on acquisitions
Reduce the risk of overpaying by screening for a matching target. How to assess culture and identity – the blind spots in M&As.…
Please let us know how we may help you, and we will get back to you as soon as possible.