We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.
By activating identity on multiple levels; from strategy, brand building and positioning to design, we deliver outstanding identities, differentiation, and measurable results. When we work with identity, be it strategically or visually, we always keep the business objectives of our clients in mind.
From our office in Copenhagen we work with national and international clients on foreign and domestic markets. We promise to “always challenge the status quo”, to ”think holistic” and we insist to “be true” to our clients’ identities in order to create impact, sustainable growth and strong business results.
We express identity in words and visuals. Behind all of our design work, lies a strategic process ensuring that what you experience, supports the underlying business strategy and goals of the brand, company or organisation in question.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.