Our Approach

We believe that identity is the only truly sustainable competitive advantage – everything else can be copied or bought. IDna Group is a business and design consultancy, driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.

Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning and brand-building to design, we deliver outstanding identities, differentiation, and measurable results.

We express identity in both words and visuals. And behind all of our design work lies a strategic process ensuring that what you experience supports the underlying business strategy, the purpose and goals of the brand, company or organisation in question.

Our finest advice is to Be true – it is your strongest asset.

About us

From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.

Selected clients


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