We believe that identity is the only truly sustainable competitive advantage – everything else can be copied or bought. IDna Group is a business and design consultancy, driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning and brand-building to design, we deliver outstanding identities, differentiation, and measurable results.
We express identity in both words and visuals. And behind all of our design work lies a strategic process ensuring that what you experience supports the underlying business strategy, the purpose and goals of the brand, company or organisation in question.
Our finest advice is to Be true – it is your strongest asset.
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Identity as a starting point
Identity is, for us, a holistic concept that becomes relevant in all aspects of a company, and identity is the starting point in everything we do. We help our clients systemise their identity, DNA, values, and core narrative in a “compass”, enabling them to achieve a common point of departure. We always start with an inside-out perspective before turning to the important market data.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
Business & corporate strategy
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.
Please let us know how we may help you, and we will get back to you as soon as possible.