Our Approach

We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.

By activating identity on multiple levels; from strategy, brand building and positioning to design, we deliver outstanding identities, differentiation, and measurable results. When we work with identity, be it strategically or visually, we always keep the business objectives of our clients in mind.

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About us

From our office in Copenhagen we work with national and international clients on foreign and domestic markets. We promise to “always challenge the status quo”, to ”think holistic” and we insist to “be true” to our clients’ identities in order to create impact, sustainable growth and strong business results.