Identity innovates business
Developing and implementing an effective strategy starts with identity. Defining who you truly are as a company. Why you are here, How you innovate in your market and differentiate from the competition and What you sell.
By helping our clients answer these questions, the foundation for a new strategy is established. This serves as a compass for growth and business development, positioning, Go-to-market, talent attraction & retention and more.
Building the Foundation for Transformation
In today’s competitive landscape, businesses strive to unlock their full potential through transformative initiatives. These endeavours aim to streamline operations, enhance customer satisfaction, boost revenue, and identify a new growth engine. However, navigating this process can be challenging, often accompanied by uncertainty and a pressing need to prioritize employee retention.
Our identity-driven approach facilitates organisational unification across borders, business units, and management teams, even during rapid growth. By establishing a common point of departure, we bring new perspectives to the table, enabling you to seize untapped business opportunities. We understand that employee retention is critical to maintaining momentum throughout your transformation journey. Our process prioritizes engagement, ensuring a robust foundation for transformational change.
Research shows that 60 – 90 % of mergers and acquisitions fail and destroy rather than create or maintain shareholder value. The consequences are far-reaching, encompassing devaluation, talent loss, divestment of acquired entities, and the failure to achieve anticipated synergies. What is often overlooked is the critical role that the organisational identities play in post-merger integration success and the long-term performance of the newly formed entity.
Identity and culture are frequently underestimated factors within M&A scenarios, yet they hold immense influence over the realisation of planned synergies. We understand the significance of navigating identity differences and similarities to smoothen the integration process. Our process ensures that 1+1 truly equals a united and purposeful new entity poised to thrive together in the future.
Our clients often come to us in need of new insights & transformation
- Transformation to operate in new business areas
- Aligning organisational identities after a merger or acquisition
- Talent attraction & retention – Employer branding & EVP
- Developing true ESG initiatives
- Understanding how to position and differentiate in a highly competitive market
- Portfolio management, brand strategy & brand architecture
- Revitalizing brands
- Creating a common point of departure to build a strong culture
- Translating purpose, identity and positioning into a visual identity
- Capturing or redefining the Why – the greater Purpose of the company.
Want to know more?
Reach out to us, or book an introductory meeting.
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