News & Insights

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  • Business development starts by asking: Who are we and how do we create value?

    Business development starts by asking: Who are we and how do we create value?

    Tradin Organic was the pioneer in organic ingredients and is today an Amsterdam-based, global ingredients provider with a strong foothold in the European and the US market. It employs approximately 500 employees worldwide and offers a wide portfolio of organic ingredients sourced across the globe.  In 2020, Tradin Organic was acquired by Acomo (listed on Euronext Amsterdam), to develop […]

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  • Sustainability – Compliance or a business opportunity?

    Sustainability – Compliance or a business opportunity?

    For every European company, defining its ESG strategy and its path to net zero will be the future licence to operate. Considering EU regulations, rising expectations from stakeholders, changing customer expectations, and market dynamics leave no doubt and have thus established the ESG agenda as a key priority for the C-suite.  Apart from the necessity to be […]

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  • Identity & Cultural Due Diligence – an important part of the investment decision 

    Identity & Cultural Due Diligence – an important part of the investment decision 

    In the spring of 2023, the independent private equity firm Mentha invested in one of Denmark’s leading web and marketing agencies targeting small Danish businesses, Erhvervs Webdesign in Esbjerg. In January 2024, Erhvervs Webdesign acquired the renowned Aarhus-based company Aveo, in the same industry. The two companies shared a goal of creating a market-leading entity […]

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  • Transforming an organisation by asking Why

    Transforming an organisation by asking Why

    Top manager transforms Denmark’s largest interests and member organisation by asking: Why do we exist?  When Stina Glavind took office as FDM’s new CEO in 2022, she came with a vision to transform and modernise the over 100-year-old organisation. Now in 2024, Stina Glavind reflects on the journey, the process, and the obtained results.  “When […]

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  • Ellab x IDna Group

    Ellab x IDna Group

    We are proud to share that we have been chosen as partners to support Ellab’s continuous growth and transformation. Ever since Ellab was founded in 1949, they has grown substantially, and over the last 3 years, Ellab has acquired 15 companies. In the fall of 2023, Novo Holdings acquired Ellab and has since then sold […]

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  • Morning seminar – The sustainable organisation

    Morning seminar – The sustainable organisation

    How Identity can lead the transformation. The rise of the sustainability agenda has given Danmarsks organisations and companies a new focus topic. At IDna Group, we encourage organisations to think beyond compliance and start working strategically with sustainability by understanding who they are, what their purpose is, and where they can make the most significant […]

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  • The impact of culture on the post-merger integration (PMI)

    The impact of culture on the post-merger integration (PMI)

    “We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors in M&A, despite several studies clearly stating the importance of culture and identity for successful PMIs (Post-Merger Integrations). Bain’s M&A Report 2023 shows that 75% of acquirers struggle with cultural issues that require serious interventions. […]

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  • The new face of Tradin Organic

    The new face of Tradin Organic

    Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market. We have supported in discovering the Identity, with internal implementation […]

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