News & Insights
Identity driven strategy
Identity and strategy
Most of us work with strategy these days. But regardless of whether you work with a business strategy or brand strategy, you should – in our opinion – always starts with an inside-out approach and identity-work.
In the name of sustainability
Everything has to be ‘sustainable’ these days. But how do we ensure that the consumers recognize all the efforts? How do we ensure that it is not just large companies with powerful PR-departments, who are celebrated for their endeavours?
2020 is coming to an end. It’s been a strange year with some bumps on the way for many of…
Creating a new digital universe
We are delighted to announce that we are entering a new cultural partnership. As cultural identities are a part of…
Meet Beate – our new Senior Strategist
At IDna Group, we believe that identity is the only truly sustainable competitive advantage – everything else can be copied.…
Welcome to Byggesocietetet
Byggesocietetet is a Danish trade organisation, and it is perhaps the most substantial network within the construction and real estate…