News & Insights
Discovering the Purpose of FDM
News
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Crafting company names with an Identity-driven approach
In the dynamic realm of business, a company name is more than a mere identifier – it’s a powerful vessel…
In the pursuit of talent – how identity can help shape and strengthen your employer brand
Research shows that most leaders are facing severe challenges onboarding the right competencies to the company. In addition, many encounter…
Morning seminar for companies with an acquisition strategy
Caveat emptor! Avoiding integration failure in acquisitions due to identity mismatches Identifying the right targets and successfully executing acquisitions is…
Transforming a company starts inside-out
SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense…
How to expand beyond the core identity?
Faxe Kondi is, for many, the one and only lemon-lime-flavoured soda in Denmark. Since 1971, the iconic Faxe Kondi has…
How identity can help navigate through unpredictable times
After a decade of relative stability in European markets, it has become clear that the future will not simply return…
The importance of brand-architecture strategy for realising the future growth in B2B
Organic and inorganic growth can lead to an increasing number of brand assets, logos and trademarks under the corporate brand.…
Welcome to SH Group
SH Group is an international company in the development, production and servicing of hydraulic and mechanical system solutions for the…