News & Insights
Discovering the Purpose of FDM
News
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Transforming a company starts inside-out
SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense…
How to expand beyond the core identity?
Faxe Kondi is, for many, the one and only lemon-lime-flavoured soda in Denmark. Since 1971, the iconic Faxe Kondi has…
How identity can help navigate through unpredictable times
After a decade of relative stability in European markets, it has become clear that the future will not simply return…
The importance of brand-architecture strategy for realising the future growth in B2B
Organic and inorganic growth can lead to an increasing number of brand assets, logos and trademarks under the corporate brand.…
Welcome to SH Group
SH Group is an international company in the development, production and servicing of hydraulic and mechanical system solutions for the…
Transforming a travel company
Covid-19 has been challenging for many industries, particularly the travel industry. However, last year we got a call from a…
Vote for your favourite new Faxe Kondi flavour
Faxe Kondi is an iconic Danish brand, and it is Denmark’s most popular lemon/lime flavoured soft drink. Now, the Faxe…
We are looking for a Strategy & Research Intern
We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied or bought. IDna Group…