Our legacy

IDna Group has always had a creative DNA. In fact, we started back in 2004 as a design agency.

Over time, we became more aware that the reason for buying design is rooted in business and business development, causing us to focus more on identity as the main element in our deliveries – because
identity innovates business. However, we are and will always be proud of our strong design heritage – a field in which we still work. As we say, design is the strongest marker of change.


Brand strategy and visual identity

The heart-shaped element is a constituent element of the VisitDenmark identity, as the focus is on the organisation’s logotype.

Browse our design work


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