Easy navigation in a growing market
Packaging design for Biosym
How to modernize a 35-year-old design and still be in line with the high quality and credibility of the products? We have redesigned the packaging for the Danish brand Biosym, making it easier for the consumers to decode while ensuring synergy across the entire brand range.
Biosym is a Danish company specializing in developing and manufacturing dietary supplements in Denmark. Furthermore, their products are sold in the UK, Sweden, Norway, Germany, and Spain under the name Nordic Nutraceuticals. They develop and produce vitamins, minerals, Omega 3-6-7-9 fatty acids, lactic acid bacteria, herbs and other nutrients.
Biosym was founded in 1986 by Kurt Winberg Nielsen and his son Kim Nielsen. Kurt Winberg Nielsen was the founder of Biopathy in Denmark, and he was a Naturopath practitioner, educator and author with a true Scandinavian outlook. Biosym’s primary goal is to improve public health, and they are therefore consistently developing effective preparations of high quality based on the latest research in health and nutrition.
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.
Ozloo brand identity
The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.