Regaining a strong position in a highly competitive market
Brand strategy, brand identity and packaging design for Hatting fast-food – Lantmännen Schulstad
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category, while today’s Danish fast-food bread market is driven by smaller players with a strong premiumization agenda. Therefore, our task was to define a new brand persona for the Hatting fast-food brand. – A persona whose narrative would help create a stronger position in the market and which could form the foundation for a new packaging design.
The fast-food category is a category with relatively low brand loyalty, and therefore consumers will often choose what is convenient for them. Thus, with our solution, we have developed a design that makes it easy for consumers to navigate the Hatting branded products and choose them over the competition, being both branded products and private labels.
The ambition of the new packaging design is to make the brand stand out on the shelf, be perceived as a premium-taste brand, and make it the preferred choice among consumers. Therefore, we have created seven designs that, with their simple look and clear colour, ensure a strong stand out on the shelf make it easy to navigate for the consumers while reinforcing the Hatting brand as the market leader in the fast-food category.
Biosym packaging design
Easy navigation in a growing market Packaging design for Biosym How to modernize a 35-year-old design and still be in…
Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.
Ozloo brand identity
The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.