Building a new sub-brand to meet consumer demands
Naming & brand design for Nestlé Little Rockets
For years, Nestlé has been among the market leaders in baby food, and at the moment, food and snacks for toddlers are one of the growth drivers in the Nordics. That is why Nestlé decided to expand the category with a new range for kids aged 2+.
The new product range is already quite successful, and who knows, maybe Little Rockets will rocket into Europe as well.
Our assignment was to develop the new range’s name and brand identity. The new identity should include cues to the existing baby range to ensure a clear connection to the Nestlé brand while communicating ‘kids’ versus ‘infant’ for the consumers to navigate the shelves quickly.
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Biosym packaging design
Easy navigation in a growing market Packaging design for Biosym How to modernize a 35-year-old design and still be in…
Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.
Ozloo brand identity
The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.