Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Corporate strategy and design
In 2017, the VELUX Group set the ambition to create a commercial division under the VELUX Brand offering daylight and fresh air for the commercial market. Up until then, VELUX had been a one brand company, with a market leader position in the residential market.
Chr. Hansen Human Health
Strategy and corporate design
We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.
In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
The competence development company DIEU had existed for more than thirty years, during which the company worked on creating international growth. Following the internationalisation, the name ”DIEU” created a number of challenges, one of which was that ”DIEU” means ”God” in French. We were giving the task to develop a new company name and subsequently a new visual identity.
By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!