Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Willumsen’s Museum

Strategy and corporate design

Following the strategy-work we did for Willumsen’s Museum, we have created a new visual. An identity that holds more than just the artist himself – but now to a greater extent, holds J.F. Willumsen’s spirit.

VELUX Commercial

Corporate strategy and design

We were asked to develop the visual identity for the first division ever under the VELUX corporate brand; VELUX Commercial. 

Chr. Hansen Human Health

Strategy and corporate design

We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.

Irma

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.



NKT

Strategy and corporate design

In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity

DFDS

Corporate design

In close collaboration with DFDS’ inhouse marketing department, we helped DFDS revitalize their corporate visual identity to accommodate the new corporate brand strategy.

Coop 365 visual identity

We have created the visual identity for the Coop 365 concept. With the green colour, they wish to send a clear signal of the green focus that Coop 365 will pursue.

Hamlet Protein

The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.

Co:Play naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.

EHF brand system and visual identity

We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.

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