Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Willumsen’s Museum

Strategy and corporate design

Following the strategy-work we did for Willumsen’s Museum, we have created a new visual. An identity that holds more than just the artist himself – but now to a greater extent, holds J.F. Willumsen’s spirit.

VELUX Commercial

Corporate strategy and design

We were asked to develop the visual identity for the first division ever under the VELUX corporate brand; VELUX Commercial. 

Chr. Hansen Human Health

Strategy and corporate design

We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.

Irma

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.



NKT

Strategy and corporate design

In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity

GoMore

Corporate strategy and design

Although GoMore had a strong sense of their identity, they had never worked actively with understanding and defining it, and how it made them unique.

Coop custom typeface

The strategic journey towards “One Coop” has made its mark on the development of the new Coop Corporate Visual Identity. As a part of this process, we have designed a new typeface for Coop that expresses and support the Coop DNA. The typeface is a Sans serif in a simple, geometric form creating a clear link to the original and well-known Coop logo. Designed together with type designer Elias Werner.

Nikolaj Kunsthal

By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!

SuperBest

Following the award-winning redesign of the visual identity for SuperBest in 2007, we were, in corporation with Jäpelt A/S, asked to take on the assignment of further developing the DNA of the identity into a new and more inspiring in-store concept.

Teater Republique

“REPUBLIQUE is an international theatre, which builds a bridge between the classical theatre’s powerful stories and the physical theatre’s innovative, provocative expression”. The task was to build an identity that matches the vision of the Danish theatre based in Copenhagen.
+ load more
loading…