Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Willumsen’s Museum

Strategy and corporate design

Following the strategy-work we did for Willumsen’s Museum, we have created a new visual. An identity that holds more than just the artist himself – but now to a greater extent, holds J.F. Willumsen’s spirit.

VELUX Commercial

Corporate strategy and design

We were asked to develop the visual identity for the first division ever under the VELUX corporate brand; VELUX Commercial. 

Chr. Hansen Human Health

Strategy and corporate design

We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.

Irma

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.



NKT

Strategy and corporate design

In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity

DFDS

Corporate design

In close collaboration with DFDS’ inhouse marketing department, we helped DFDS revitalize their corporate visual identity to accommodate the new corporate brand strategy.

Dora Nordic – Visual identity

DORA is an anagram of the word road, and it is the promising start-up that rethinks the allocation of goods in freight vehicles. We helped with strategic consultancy and developed their new visual identity.

Byggesocietetet – visual identity

The new visual identity for Byggesocietetet embraces both the traditions and the future that the organization faces while rejuvenating the perception of the industry to attract a younger target group.

econic – Visual identity

The two Dutch companies FCTR E and Zon, joined forces to create an e-home company that will accelerate the transition towards more sustainable heating and energy consumption in European homes. We have created a new visual identity for the new company, econic.

Coop 365 visual identity

We have created the visual identity for the Coop 365 concept. With the green colour, they wish to send a clear signal of the green focus that Coop 365 will pursue.
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