Corporate design
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Irma
Positioning and visual identity
In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.
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