Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

VELUX Commercial

Corporate strategy and design

In 2017, the VELUX Group set the ambition to create a commercial division under the VELUX Brand offering daylight and fresh air for the commercial market. Up until then, VELUX had been a one brand company, with a market leader position in the residential market.

GoMore

Corporate strategy and design

Although GoMore had a strong sense of their identity, they had never worked actively with understanding and defining it, and how it made them unique.

Chr. Hansen Human Health

Strategy and corporate design

We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.

Theater Tickets

Coporate design

The new identity was created upon the idea of giving Teaterbilletter a visual language, which enables them to unfold the magic of the theatre-going experience.

NKT

Corporate design

In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity

Toon

Corporate strategy and design

Eneco Group, a leading player in the international energy transition from grey to green. Eneco acquired Toon, a smart thermostat, in 2015, with the intention to launch Toon internationally, as a stand-alone brand, independent of Eneco.

Irma

In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.

Mannaz

The competence development company DIEU had existed for more than thirty years, during which the company worked on creating international growth. Following the internationalisation, the name ”DIEU” created a number of challenges, one of which was that ”DIEU” means ”God” in French. We were giving the task to develop a new company name and subsequently a new visual identity.

Nikolaj Kunsthal

By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!

SuperBest

Following the award-winning redesign of the visual identity for SuperBest in 2007, we were, in corporation with Jäpelt A/S, asked to take on the assignment of further developing the DNA of the identity into a new and more inspiring in-store concept.
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