Visual identity

By activating identity on multiple levels; from strategy, brand building and positioning to design, we deliver outstanding identities, differentiation, and measurable results.

Visual identity is the most powerful expression of identity-driven strategy and the shortest climb to stand above and beyond the competition.
Design is the strongest marker of change.

NKT

Strategy and corporate design

In close cooperation with NKT, we advised strategically on naming and the DNA. We developed the tagline, core story and positioning and finally manifested all this into a new visual identity.

VELUX Commercial

Corporate strategy and design

We were asked to develop the visual identity for the first division ever under the VELUX corporate brand; VELUX Commercial. 

Chr. Hansen

Identity-driven stratey

We have worked closely together with the Human Health team at Chr. Hansen to help this fast-growing business line in achieving their ambitious goals. In doing so, we have had both of our key competencies in play – strategy and design.

EHF

Brand design system and visual identity

EHF needed a design system to guide an effective and consistent delivery of a new handball umbrella brand towards all handball stakeholders across target groups and touchpoints while strengthening the individual leagues and tournaments.

Willumsen’s Museum

Strategy and corporate design

Following the strategy work we did for Willumsen’s Museum, we have created a new visual identity that holds more than the artist himself – but now, to a greater extent, holds J.F. Willumsen’s spirit.

Coop 365

Corporate design

Coop is rolling out their new supermarket concept, “Coop 365discount”. We created the visual identity for the first roll-out of the new concept.

IFPA – Rebranding

Together with IFPA, we conducted a repositioning and rebranding process, activating the inherent identity of the federation for securing their impact against psoriatic disease in the next era.

Dora Nordic – Visual identity

DORA is an anagram of the word road, and it is the promising start-up that rethinks the allocation of goods in freight vehicles. We helped with strategic consultancy and developed their new visual identity.

Byggesocietetet – visual identity

The new visual identity for Byggesocietetet embraces both the traditions and the future that the organization faces while rejuvenating the perception of the industry to attract a younger target group.

econic – Visual identity

The two Dutch companies FCTR E and Zon, joined forces to create an e-home company that will accelerate the transition towards more sustainable heating and energy consumption in European homes. We have created a new visual identity for the new company, econic.
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