A new player in a crowded game
Visual identity for Coop 365, Coop Danmark
These days, Coop is rolling out their new supermarket concept, “Coop 365discount”. As the discount stores are moving up in the market with nice stores and wider ranges, and supermarkets are lowering their prices, it could seem challenging to create a new space in a crowded market. However, that is just what Coop has done.
Coop has never been afraid to test new store concepts, and just a few years back, we assisted Coop in testing two new concepts; “Coop Mad” and “Coop Hverdag”. Building on the experience from these tests, Coop has introduced the “Coop 365” concept. A new green format that places itself between the traditional discount stores and a quality supermarket, with larger stores and a larger number of articles than other discount store concepts.
The 365 concept has, since the launch, been adjusted and is now called Coop 365discount. We created the visual identity for the first Coop 365 concept. With the green colour, they wish to send a clear signal of the green focus that Coop 365 will pursue, with a strong focus on organic food and an offering of a 10 %-member bonus on fruits and vegetables.
Coop Visual Identity
Creating a new identity system for Coop Identity system and visual identity for Coop Danmark Coop Denmark has for years…
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.
Irma packaging design
In 2018, the Danish high-end Supermarket Irma got a new strategy; “The Urban Irma”, and as a result we updated their visual identity to fully support the new positioning. In continuation hereof, we have created a new packaging design for Irma’s two own labels “Irma’s” and “Irma’s hverdag”.
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.