Ready for the future
Visual identity for Byggesocietetet
The new visual identity for Byggesocietetet embraces both the traditions and the future that the organization faces while rejuvenating the perception of the industry to attract a younger target group. Furthermore, the new identity helps Byggesocietetet strengthen their presence in Denmark, as they already have a strong presence in the metropolitan area.
Byggesocietetet is a Danish trade organisation, and it is perhaps the most substantial network within the construction and real estate industry in Denmark. Since 1937, they have served as a meeting place for their industry, counting more than 1,500 members. Byggesocietetet has created a community that mix personal network with professionalism. They collect and disseminate knowledge and research about what is happening in the Danish construction and real estate industry while creating an excellent framework for a good business relationship.
Byggesocietetet asked us to create a new visual identity based on their Dna and inherent values, allowing us to bring our two core competencies into play; identity-driven strategy and design.
As part of our solution to Byggesocietetet, we created a visual concept based on an enlightened cube to reference construction. The cube is a central part of the new logo, and additionally, it creates a graphical structure throughout the visual identity.
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