Enabling real achievement
Naming and visual identity for Mannaz
The competence development company DIEU had existed for more than thirty years, during which the company worked on creating international growth. This led to an establishment of offices in Brussels, London and Berlin. Following the internationalisation of the company the name ”DIEU” created a number of challenges, one of which was that ”DIEU” means ”God” in French.
We were giving the task to develop a new company name and subsequently a new visual identity. DIEU wished for the new name and the new visual identity to reflect the company’s Scandinavian roots and long history.
Mannaz is Proto-Germanic and means human. The logo is handwritten, which in itself carries the reference to the focal point of the company – the unique human being. The logo contains both soft and hard values due to the combination of the organic form and the cool, blue colours. It is the underlying basis of the entire identity, and an inherent, recurrent visual element in the form of the graphical structure. The style of the photos and the colour palette supports and expresses the Scandinavian roots.
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
Chr. Hansen Human Health
We have had the opportunity to work closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals, and in order to do so, we have had both of our key competencies in play – strategy and design.
In 2017, the VELUX Group set the ambition to create a commercial division under the VELUX Brand offering daylight and fresh air for the commercial market. Up until then, VELUX had been a one brand company, with a market leader position in the residential market.
By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!