An iconic bottle for an iconic brand

Packaging design for Faxe Kondi / Royal Unibrew

Faxe Kondi is an iconic Danish brand and Denmark’s most popular lemon/lime flavoured soft drink. Faxe Kondi has been on the market since 1971 and was originally tapped on beer bottles as they were owned by a brewery. Several years and bottles later, Faxe Kondi did no longer feel that the current bottle reflected the brand’s DNA, heritage and iconic status. The task was therefore to create a new bottle design which embraces the values that makes Faxe Kondi so unique. Packaging design is after all, a promise of what to expect.

Project details

Together with industrial designer Jonas Lundin, IDna Group have designed a new iconic bottle for Faxe Kondi. The new bottle design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity. Together with the shape of the new bottle this element expresses the playful energy that comes from enjoying a Faxe Kondi – preferably with your friends.

The new design is on its way to a shop near you, and we can’t wait to show you more soon.