Providing next gen solutions today
Brand identity, naming & website for Netgen (Part of Moment)
Netgen is a Danish IT consultancy that delivers end-to-end IT services by bringing their clients together with the country’s brightest IT talents. They do so by offering a unique hybrid model, which combines the options of a classic consultancy and a permanent employment model. The company is part of Moment – one of Denmark’s leading HR services company.
Netgen wanted to establish a strong position in a market with increasing competition. The ambition is to become the leading company that combines different types of talent in order to provide next gen solutions. To help them achieve this goal, IDna Group was asked to define Netgen’s Brand Identity. We developed a Brand Name, Visual Identity, Tone of Voice and Brand Website that put the brand story at the center of all points of contact.
NutAlone is a digital platform enabling the easy distribution and viewing of indie films. The platform was launched in 2019, and we helped in both the naming process and the creation of their bold new visual identity.
We were asked to design a showroom for Saint-Gobain’s Nordic headquarters located in the impressive 8 House in Copenhagen.
We were tasked with designing the exhibition identity and graphics. The visual expression makes use of lines and typography in order to create the illusion of thread and fabric.