3 divisions – One united brand
SKAKO wanted to tell a stronger, clearer and more powerful story about itself, verbally as well as visually. Launching off from a One Brand Strategy, SKAKO asked IDna Group to assist on corporate and product brand strategy as well as developing the new SKAKO corporate visual identity.
The story is about a new and united SKAKO, the 3 divisions; LIFT, CONCRETE and VIBRATION, and all the different product brands that SKAKO produces as the most efficient and reliable supplier in its industry. When looking for conceptual inspiration for the creative development of SKAKO’s new corporate identity, we looked at the strong and heavy concrete industry combined with references from former SKAKO logos.
The SKAKO corporate identity became updated and more clear and strong in its shape, colours and typography – reflecting the heavy industry, large machinery and reliable products. SKAKO as a global provider, supported by its One-Brand strategy, can now become more visible as an important and trustworthy player in the market place.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
GoMore came to us because they needed a symbol that visualised and captured the GoMore identity and experience. In order to design and visualise such a symbol, we needed to understand and clarify exactly what the GoMore identity is, what the GoMore experience entails, and how it makes them unique.
When developing the Wenaas brand identity, we wanted to secure honesty and a close-to-the-action feeling – it is about human beings and their safety. The Look and Feel is documentary, an honest and respectful tone that isn’t glorified.
Lægernes Pension og Bank
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