Connected to The Future
Strategy & visual identity for Toon / Eneco
The strategic work identified the Why of Toon, and detached Toon of the perception of being a thermostat – and defined it as a technology. During the process, it became clear that the current visual identity for Toon wasn’t compatible with the brand, and a new visual identity was developed and implemented with the new positioning.
Eneco Group, a leading player in the international energy transition from grey to green, provides sustainable and innovative energy solutions, products, and services to consumers and businesses. Moving towards the future – the ‘Smart Living’ platform, Eneco acquired Toon, a smart thermostat, in 2015, with the intention to launch Toon internationally, as a stand-alone brand, independent of Eneco.
As such, it was necessary to execute strategic work, discovering the Identity; the Why and How of the Toon brand, and to create a new and extended positioning for the international market. The strategic work identified the Why of Toon, and detached Toon of the perception of being a thermostat – and defined it as a technology.
During the process, it became clear that the current visual identity for Toon wasn’t compatible with the brand, and a new visual identity was developed and implemented with the new positioning: “Empowering people through smart energy” as the focal point. The new Toon was presented at the European Utility Week in Barcelona, in November of 2016, and at the CES in Las Vegas in 2017.
The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.
Co:Play naming and visual identity
In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.
EHF brand system and visual identity
We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.
Krigsmuseet – Kanonhallen
Mankind has always been both fascinated and repelled by war. Thus, we were happy to be given the opportunity be a part of creating the visual universe for the new exhibition in the beautiful old artillery hall, and hereby be a part of conveying the insights and learnings about war.