A premium feeling to an original design
The design challenge was to give the packaging a premium feeling, and to a clear link on the original design and the fact that Kærgården was first on the Danish market with spreadable. Furthermore, the new design created a clear hierarchy between the different flavors.
Kærgården was the first brand to introduce a butter like spread in Denmark back in 1990. Since then, the competition has increased, new brands and private labels gained market shares and Kærgården saw a need to reposition themselves as the hero of the category in Denmark.
A premium feeling with a clear link on the original design and the fact that Kærgården was first on the Danish market with spreadable.
Nestlé Little Rockets
For years, Nestlé has been among the market leaders in baby food, and at the moment, food and snacks for toddlers are one of the growth drivers in the Nordics. That is why Nestlé decided to expand the category with a new range for kids aged 2+.
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Biosym packaging design
Easy navigation in a growing market Packaging design for Biosym How to modernize a 35-year-old design and still be in…