Result Driven Brand Strategy
Brand strategy, identity and packaging design for COOP Nonfood
“IDna Group advanced us in the strategic process. They made us take the bold – but right – decision, one that we would not have taken without their help.”
Jan Adolfsen, Director, Coop Nonfood.
Project details
Coop Nonfood needed help to restructure their brand architecture. When acknowledging that they had too many brands, they needed a new strategy to simplify their brand range, as well as a strategic tool to make working with their brands easier.
The new brand strategy is now the foundation of how Coop Nonfood works with all their brands. For the Coop Nonfood private label in particular, the additional development of a new visual identity, has created the basis for a documented growth in sales and profitability in the non-food category.
The new brand strategy is now the foundation of how Coop Nonfood works with all their brands. For the Coop Nonfood private label in particular, the additional development of a new visual identity, has created the basis for a documented growth in sales and profitability in the non-food category
