Revival of a National Treasure
Brand strategy, identity and packaging design for Karolines Køkken (Karoline’s Kitchen)
Karolines Køkken (Karoline’s Kitchen) is an Arla brand with a remarkable history. The brand originally started out as an actual kitchen in 1962, when the Danish Dairy Board asked two Home Economics teachers to test a number of recipes for a new cookbook. These recipes became the first in the rapidly growing and immensely popular series of cookbooks, loose-leaf recipes, and products.
In the seventies and eighties, the free cookbooks from Karolines Køkken were distributed door to door across Denmark, and were warmly welcomed by the Danish women, who, by then, had entered further education institutions and the labour market but missed out on the traditional cooking skills. Karolines Køkken became synonymous with the Danish food culture.
Nestlé Little Rockets
For years, Nestlé has been among the market leaders in baby food, and at the moment, food and snacks for toddlers are one of the growth drivers in the Nordics. That is why Nestlé decided to expand the category with a new range for kids aged 2+.
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Biosym packaging design
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