“In art we trust”
Visual identity for Nikolaj Kunsthal
By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!
Nikolaj Kunsthal is an art centre in inner Copenhagen, located in a former church from the 12th century. The task was to create an identity, which expresses the mission of the art centre, while at the same time benefitting from the unique location of the church room. The new identity also had to ensure that the disadvantage of the location (the fact that many people pass by every day, dismissing it as a church and do not come inside) was turned into an advantage.
By personifying the art centre – Nikolaj – and letting it speak – “Let there b eart”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get! (“Ceci n’est pas une pipe”).
Nikolaj creates curiosity and turns the art centre’ sonly disadvantage into a blessing. The stringent colour scheme of the art centre’s corporate identity (gold, black and white) ensures recognition, and allows the posters/material for individual exhibitions to stand out, while at the sametime expressing the art centre’s vision. This means that every new exhibit, no matter how different from the last, becomes a part of, and strengthens Nikolaj’s holistic identity.
The stringent colour scheme of the art centre’s corporate identity (gold, black and white) ensures recognition, and allows the posters and material for each exhibition to stand out, while at the same time expressing the art centre’s vision.
Following the strategy-work we did for Willumsen’s Museum, we have created a new visual identity for the museum. An identity that holds more than just the artist himself – but now to a greater extent, holds his spirit, supporting J. F. Willumsen in being eternally relevant.
Coop custom typeface
The strategic journey towards “One Coop” has made its mark on the development of the new Coop Corporate Visual Identity. As a part of this process, we have designed a new typeface for Coop that expresses and support the Coop DNA. The typeface is a Sans serif in a simple, geometric form creating a clear link to the original and well-known Coop logo. Designed together with type designer Elias Werner.
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
Chr. Hansen Human Health
We have had the opportunity to work closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals, and in order to do so, we have had both of our key competencies in play – strategy and design.