“In art we trust”
Nikolaj Kunsthal
By personifying the art centre – Nikolaj – and letting it speak – “Let there be art”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get!
Project details
Nikolaj Kunsthal is an art centre in inner Copenhagen, located in a former church from the 12th century. The task was to create an identity, which expresses the mission of the art centre, while at the same time benefitting from the unique location of the church room. The new identity also had to ensure that the disadvantage of the location (the fact that many people pass by every day, dismissing it as a church and do not come inside) was turned into an advantage.
By personifying the art centre – Nikolaj – and letting it speak – “Let there b eart”, Nikolaj preaches its passion for art through “Biblical” quotes. By saying, “I’m not a church” – what you see is not necessarily what you get! (“Ceci n’est pas une pipe”).
Nikolaj creates curiosity and turns the art centre’ sonly disadvantage into a blessing. The stringent colour scheme of the art centre’s corporate identity (gold, black and white) ensures recognition, and allows the posters/material for individual exhibitions to stand out, while at the sametime expressing the art centre’s vision. This means that every new exhibit, no matter how different from the last, becomes a part of, and strengthens Nikolaj’s holistic identity.
The stringent colour scheme of the art centre’s corporate identity (gold, black and white) ensures recognition, and allows the posters and material for each exhibition to stand out, while at the same time expressing the art centre’s vision.
Contact
Per Madsen
- Creative director & founder
- pm@idnagroup.com
- +45 22 20 00 63
Related work
GoMore
GoMore came to us because they needed a symbol that visualised and captured the GoMore identity and experience. In order to design and visualise such a symbol, we needed to understand and clarify exactly what the GoMore identity is, what the GoMore experience entails, and how it makes them unique.
Teater Republique
“REPUBLIQUE is an international theatre, which builds a bridge between the classical theatre’s powerful stories and the physical theatre’s innovative, provocative expression”. The task was to build an identity that matches the vision of the Danish theatre based in Copenhagen.
Wenaas
When developing the Wenaas brand identity, we wanted to secure honesty and a close-to-the-action feeling – it is about human beings and their safety. The Look and Feel is documentary, an honest and respectful tone that isn’t glorified.
Lægernes Pension og Bank
Optimal absorption of energy Lægernes Pension & Bank (The Medical Doctors’ Pension Fund & Bank) The primary element of the…