It’s beginning to look a lot like Christmas

Christmas packaging design for Anthon Berg, Toms Group

Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position Anthon Berg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products. Since Anthon Berg has taken ownership of the pink colour, we needed to combine this with the classic Christmas red, while giving the design a premium feeling, matching the quality and taste of the products.

Art Direction by Robert/Boisen & Like-mindet
Styling by Sidsel Rudolph
Packaging design by IDna Group


Related work