It’s beginning to look a lot like Christmas
Christmas packaging design for Anthon Berg, Toms Group
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position Anthon Berg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products. Since Anthon Berg has taken ownership of the pink colour, we needed to combine this with the classic Christmas red, while giving the design a premium feeling, matching the quality and taste of the products.
Art Direction by Robert/Boisen & Like-mindet
Styling by Sidsel Rudolph
Packaging design by IDna Group
Our task was to create a new brand identity that would ensure a strong brand recognition and an easy distinguishing between ranges, while embracing the brand DNA.
Irma packaging design
In 2018, the Danish high-end Supermarket Irma got a new strategy; “The Urban Irma”, and as a result we updated their visual identity to fully support the new positioning. In continuation hereof, we have created a new packaging design for Irma’s two own labels “Irma’s” and “Irma’s hverdag”.
Together with industrial designer Jonas Lundin, we have designed a new iconic bottle for Faxe Kondi. The new bottle design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity.
Earth Control experienced an increased demand for healthy snack solutions, toppings and green meals and asked us to ensure that their pack design reflected what Earth Control stands for – being the good natural ingredients that transform a meal from being ordinary to being extraordinary.