Let’s go nuts
Packaging design for Earth Control® / System Frugt
System Frugt is a leading supplier within the dried fruits and nuts category and they sell their products throughout the world. As many others in the industry, they experienced an increased demand for healthy snack solutions, toppings and green meals and with Earth Control®, System Frugt have managed to build a solid brand in a generic category. They asked us to redesign the Earth Control brand and implement this on the pack design in order for it to reflect their DNA and what Earth Control stands for – being the good natural ingredients that transform a meal from being ordinary to being extraordinary.
Images are provided by Earth Control / System Frugt.
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.
Anthon Berg for Costco
Costco is the second largest retailer in the world. We work closely together with the Anthon Berg team in creating limited editions and special packaging designs for Costco’s warehouses.
Our task was to create a new brand identity that would ensure a strong brand recognition and an easy distinguishing between ranges, while embracing the brand DNA.
Irma packaging design
In 2018, the Danish high-end Supermarket Irma got a new strategy; “The Urban Irma”, and as a result we updated their visual identity to fully support the new positioning. In continuation hereof, we have created a new packaging design for Irma’s two own labels “Irma’s” and “Irma’s hverdag”.