The Gold Box
Packaging design for Anthon Berg (Toms Group)
Almost everyone in Denmark knows “The Gold Box” from Anthon Berg. It’s an iconic product with, at the time of this project, an awareness of more than 80 % and status as the chocolate gift box for Christmas. Anthon Berg wanted to attract new consumer groups without losing the their existing and very loyal buyers, and hereby increasing the conversion rate to a proper level, considering the high awareness. Our task was to revitalize The Gold Box, ensuring that it would communicate generosity, modernity and mass premium without losing its recognition and feel of being a classic.
Anthon Berg for Costco
Costco is the second largest retailer in the world. We work closely together with the Anthon Berg team in creating limited editions and special packaging designs for Costco’s warehouses.
Anthon Berg Easter packaging
Anthon Berg has taken ownership of the pink colour, thus our task was originally to create a system for seasonal identities that are true to the Anthon Berg Identity.
Anthon Berg Christmas collection
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products.