An identity with the magnitude to travel from a single shop to an international chain
Corporate identity and packaging design for Lagkagehuset
When we work with identities at IDna Group, we start with the Dna of the company – that’s how we create strong identities. Lagkagehuset has a very strong identity and presence in the Danish market today, and that’s due to the fact that the company is true to its Dna, its history, and its inherent strengths. When a company is true to what it believes in and what it stands for, then we believe that these strengths aren’t limited to a single market.
We created the visual identity for Lagkagehuset in 2004. The bakery started in a house named ”Lagkagehuset”, in the area of Copenhagen called Christianshavn. The founder, Ole Kristoffersen, baked the main part of all the baked goods himself, to make sure that products from Lagkagehuset were of a very high quality. The bakery had a personal touch and this combined with the outstanding bakery products resulted in loyal customers queuing up outside the bakery in order to get their daily bread.
The key elements of the visual identity are the stringent and graphically restrained logo and the softer, personal signature. It felt natural to let Ole Kristoffersen’s signature play a main part, as a personal touch, and as a seal of approval. In 2009 we revised the visual identity by changing the signature to Ole & Steen, in order to embrace the Skallebæk bakery.
The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.
Co:Play naming and visual identity
In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.
EHF brand system and visual identity
We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.
Krigsmuseet – Kanonhallen
Mankind has always been both fascinated and repelled by war. Thus, we were happy to be given the opportunity be a part of creating the visual universe for the new exhibition in the beautiful old artillery hall, and hereby be a part of conveying the insights and learnings about war.