News & Insights
Discovering the Purpose of FDM
News
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Related news & insights
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Transforming a company starts inside-out
SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense market potential in the defence industry with its newly developed CUBE system, SH Group is on a journey to transform itself from being an all-round supplier in many markets into a development partner, offering specialized…
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Identity innovates business
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction. The true benefit of identity is its quality to be a guiding compass for the entire organisation. Working with company identity enables business leaders to identify a path for the future…
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How to expand beyond the core identity?
Faxe Kondi is, for many, the one and only lemon-lime-flavoured soda in Denmark. Since 1971, the iconic Faxe Kondi has been on the shelves in supermarkets, kiosks, and the like. Still, like most brand owners, the Faxe Kondi team is exploring possible business opportunities, such as expanding occasions, line extensions, exploring new categories, etc. From…
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Transforming a travel company toward its new chapter of growth
The journey started with the question of whether a multi-brand structure is the best way to support the business development of a company that sells holiday tours to multiple exotic destinations in several European markets. Aclass was a Danish travel agency arranging soft adventure tours to Africa, Latin America, and Asia. Since 2006, the company…
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How identity can help navigate through unpredictable times
After a decade of relative stability in European markets, it has become clear that the future will not simply return to normal and that managing crisis is now the new normal. As a result, resilience has become the top priority for CEOs around the world. But how can CEOs strengthen their companies’ ability to tackle a…
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The importance of brand-architecture strategy for realising the future growth in B2B
Organic and inorganic growth can lead to an increasing number of brand assets, logos and trademarks under the corporate brand. Individually, there is often a good reason for them all to exist. This could be commercial opportunities, new product developments, a new segment, a new market, an acquired company with existing brand awareness, or the…
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Welcome to SH Group
SH Group is an international company in the development, production and servicing of hydraulic and mechanical system solutions for the offshore, marine, wind and industrial sectors. Their solutions help move people and equipment deep below the waterline, cross waters and borders and high above the ground, and they are often present, when high demanding engineering projects…
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Transforming a travel company
Covid-19 has been challenging for many industries, particularly the travel industry. However, last year we got a call from a travel company that was bold enough to use this fatal moment as an opportunity to rethink their business.The travel agency sells package tours to Africa, Asia and Latin America, and they came to us with…