News & Insights

Discovering the Purpose of FDM

News

Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.

Related news & insights

  • Crafting company names with an Identity-driven approach

    Crafting company names with an Identity-driven approach

    In the dynamic realm of business, a company name is more than a mere identifier – it’s a powerful vessel for conveying identity, values, and aspirations. An identity-driven approach to naming goes beyond the surface and delves into the essence of what the company stands for.  We are often asked about our process and what…

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  • In the pursuit of talent – how identity can help shape and strengthen your employer brand 

    In the pursuit of talent – how identity can help shape and strengthen your employer brand 

    Research shows that most leaders are facing severe challenges onboarding the right competencies to the company. In addition, many encounter a shortage of skilled talent, and in some business fields, retention is also a challenge. – Something that is still relevant even though an economic downturn is looming. The talent landscape is highly competitive and new measures…

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  • Morning seminar for companies with an acquisition strategy

    Morning seminar for companies with an acquisition strategy

    Caveat emptor! Avoiding integration failure in acquisitions due to identity mismatches Identifying the right targets and successfully executing acquisitions is a complex process that requires a broad outlook and deep expertise. When the ink is dry on the paper, everyone is relieved, except those responsible for the next step of the journey – the integration. …

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  • Transforming a company starts inside-out

    Transforming a company starts inside-out

    SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense market potential in the defence industry with its newly developed CUBE system, SH Group is on a journey to transform itself from being an all-round supplier in many markets into a development partner, offering specialized…

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  • Identity innovates business

    Identity innovates business

    For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction. The true benefit of identity is its quality to be a guiding compass for the entire organisation. Working with company identity enables business leaders to identify a path for the future…

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  • How to expand beyond the core identity?

    How to expand beyond the core identity?

    Faxe Kondi is, for many, the one and only lemon-lime-flavoured soda in Denmark. Since 1971, the iconic Faxe Kondi has been on the shelves in supermarkets, kiosks, and the like. Still, like most brand owners, the Faxe Kondi team is exploring possible business opportunities, such as expanding occasions, line extensions, exploring new categories, etc. From…

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  • Transforming a travel company toward its new chapter of growth

    Transforming a travel company toward its new chapter of growth

    The journey started with the question of whether a multi-brand structure is the best way to support the business development of a company that sells holiday tours to multiple exotic destinations in several European markets. Aclass was a Danish travel agency arranging soft adventure tours to Africa, Latin America, and Asia. Since 2006, the company…

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  • How identity can help navigate through unpredictable times

    How identity can help navigate through unpredictable times

    After a decade of relative stability in European markets, it has become clear that the future will not simply return to normal and that managing crisis is now the new normal. As a result, resilience has become the top priority for CEOs around the world. But how can CEOs strengthen their companies’ ability to tackle a…

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