Realizing your company’s organic or inorganic growth ambition  – navigating the path with an Identity Compass

Business Managers are operating in a world with high insecurity and fierce competition. At the same time, more than steady growth is needed to satisfy shareholders or ambitious owners. How do you navigate external challenges while realizing organic and inorganic growth ambitions and PMI tasks? Your company’s identity can make you see possibilities instead of limitations and find a way to go.

Time & place:

Date: April 17th, 2024, from 9:00 AM to 10:30 AM.
Location: IDna Group, Store Kirkestræde 1, 1st floor, 1073 Copenhagen K.


8:40 – 9:00 Coffee and networking
9:00 – 9:10 Welcome, by Beate Kornfeld, IDna Group
9:15- 9:35 Anne-Mette Højland, Founder and CEO at IDna Group
Identity answers the fundamental questions for every company: Who are you, why do you exist, and how are you different? Knowing the answers enables CEOs to grow, navigate and transform their business.
9:40- 10:00 Claus Palmgrem Jessen, CEO at TourCompass (former Aclass)
It is the year 2021, and COVID-19 just erased all income from the online travel business Aclass. How do you reset your business, restructure, and come back stronger, igniting new growth? 
10:05 – 10:25 Linda Neckmar –  Senior Vice President Human Health at Novonesis (former Chr. Hansen)
How the Human Health business in Chr. Hansen grew well above market with support from an identity-driven strategy, guiding organic and inorganic growth, including the PMI (post-merger integration) of UAS Labs in 2020.
10:25 – Open networking.

Access to the event is by invitation only. If you would like to participate, please reach out to Charlotte Steentoft at

About the speakers:

Linda Neckmar – SVP, Human Health at Novonesis
Linda was responsible for managing the commercial integration of the US-based company UAS Labs, acquired for USD 530 million in 2020, into the Human Health business unit of Chr. Hansen. In her talk, Linda reflects on the integration process. She shares her view on how working with identity helped her integrate the UAS Labs acquisition and how the joint identity compass guided the commercial development, gaining relevance in a broader market space.

Claus Palmgrem Jessen, CEO at TourCompass
It is the year 2021, and Covid-19 just erased all income from the online travel business Aclass. Claus Palmgren Jessen has proved to be a visionary leader using the forced stop to invest and restructure the business, enabling it to come back stronger than the competition. Reassured of its identity, Aclass transformed its business from a multi-brand strategy to a one-brand strategy, enabling cross-selling, more extended customer relations, and preferable conditions for launching new destinations, igniting new growth.

Anne-Mette Højland, CEO & Business Strategist at IDna Group
Anne-Mette Højland is the founder and CEO of IDna Group, an identity-driven business consultancy & advisory. In the morning seminar, she shares insights on how identity innovates business.

Do you have any questions?

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