Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market.
We have supported in discovering the Identity, with internal implementation and roll-out, defining the Positioning and Value Proposition, and last but not least, we have translated the Identity into a Visual Identity – because, as we say, design is the strongest marker of change.
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Latest news & insights
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Transforming an organisation by asking Why
Top manager transforms Denmark’s largest interests and member organisation by asking: Why do we exist? When Stina Glavind took office as FDM’s new CEO in 2022, she came with a vision to transform and modernise the over 100-year-old organisation. Now in 2024, Stina Glavind reflects on the journey, the process, and the obtained results. “When […]
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Ellab x IDna Group
We are proud to share that we have been chosen as partners to support Ellab’s continuous growth and transformation. Ever since Ellab was founded in 1949, they has grown substantially, and over the last 3 years, Ellab has acquired 15 companies. In the fall of 2023, Novo Holdings acquired Ellab and has since then sold […]
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Morning seminar – The sustainable organisation
How Identity can lead the transformation. The rise of the sustainability agenda has given Danmarsks organisations and companies a new focus topic. At IDna Group, we encourage organisations to think beyond compliance and start working strategically with sustainability by understanding who they are, what their purpose is, and where they can make the most significant […]
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The impact of culture on the post-merger integration (PMI)
“We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors in M&A, despite several studies clearly stating the importance of culture and identity for successful PMIs (Post-Merger Integrations). Bain’s M&A Report 2023 shows that 75% of acquirers struggle with cultural issues that require serious interventions. […]