Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market.

We have supported in discovering the Identity, with internal implementation and roll-out, defining the Positioning and Value Proposition, and last but not least, we have translated the Identity into a Visual Identity – because, as we say, design is the strongest marker of change.

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Latest news & insights

  • Morning seminar – The sustainable organisation

    Morning seminar – The sustainable organisation

    How Identity can lead the transformation. The rise of the sustainability agenda has given Danmarsks organisations and companies a new focus topic. At IDna Group, we encourage organisations to think beyond compliance and start working strategically with sustainability by understanding who they are, what their purpose is, and where they can make the most significant…

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  • The impact of culture on the post-merger integration (PMI)

    The impact of culture on the post-merger integration (PMI)

    “We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors in M&A, despite several studies clearly stating the importance of culture and identity for successful PMIs (Post-Merger Integrations). Bain’s M&A Report 2023 shows that 75% of acquirers struggle with cultural issues that require serious interventions.…

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  • Morning seminar – Identity for growth & transformation

    Morning seminar – Identity for growth & transformation

    Realizing your company’s organic or inorganic growth ambition  – navigating the path with an Identity Compass Business Managers are operating in a world with high insecurity and fierce competition. At the same time, more than steady growth is needed to satisfy shareholders or ambitious owners. How do you navigate external challenges while realizing organic and…

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  • Revitalizing Aalborg Teater: Discovering its true identity

    Revitalizing Aalborg Teater: Discovering its true identity

    Aalborg Teater, renowned as one of Denmark’s premier theatrical institutions, embarked on a transformative journey to rediscover its core narrative and redefine its role in contemporary society, forging a stronger connection with its audience. Situated in Northern Jutland, Denmark, Aalborg Teater, a publicly-owned entity, has been a pillar of the cultural scene, offering acclaimed theatre…

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