Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market.
We have supported in discovering the Identity, with internal implementation and roll-out, defining the Positioning and Value Proposition, and last but not least, we have translated the Identity into a Visual Identity – because, as we say, design is the strongest marker of change.
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Identity first: The key to lasting strategic impact
Many of us have heard the numbers… 60-70% of all strategies fail. And if we go all the way back to Harvard Business School Professor Robert Kaplan’s book, The Balanced Scorecard: Translating Strategy into Action, up to 90% of organisations fail to execute their strategies successfully. Regardless of the actual number, it is terrifying that so […]
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Company Identity as an enabler for business transformation
diconium was founded in 1995 and has grown into one of the leading players in building e-commerce solutions. In 2020, diconium became part of the VW Group and extended its offering, size, and global footprint, contributing to the digitalisation of the VW Group and the development of software in VW’s electric cars. After growing very […]
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IDna Group Supports SH Group’s Organisational Transformation, Paving the Way for Change of Ownership
IDna Group has supported the organisational transformation of SH Group, a global company offering smart handling technology solutions to the maritime and defence industry with HQ in Svendborg, Denmark. In close collaboration with the management of SH Group, the previous majority owner BWB Partners and the financial advisor Alantra, IDna Group supported SH Group in their change initiatives […]
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Aligning the organisation for transformation and growth
After a busy time with exciting projects, we had the opportunity to reflect on one of our customers’ pervasive challenges. Regardless of the initial cause of the project, almost all of our recent projects have one thing in common: the need to create “one company.” The desire to create a common point of departure […]