News & Insights
Identity innovates business
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction.
Discovering the Purpose of FDM
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Identity in M&A processes
Managing organisational identity and brand-architecture strategy often gets neglected in M&A processes while this, in fact, plays a crucial role in the long-term profitability of the new entity.
Related news & insights
“We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors in M&A, despite several studies clearly stating the importance of culture and identity for successful PMIs (Post-Merger Integrations). Bain’s M&A Report 2023 shows that 75% of acquirers struggle with cultural issues that require serious interventions. […]
Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market. We have supported in discovering the Identity, with internal implementation […]
Realizing your company’s organic or inorganic growth ambition – navigating the path with an Identity Compass Business Managers are operating in a world with high insecurity and fierce competition. At the same time, more than steady growth is needed to satisfy shareholders or ambitious owners. How do you navigate external challenges while realizing organic and […]
Aalborg Teater, renowned as one of Denmark’s premier theatrical institutions, embarked on a transformative journey to rediscover its core narrative and redefine its role in contemporary society, forging a stronger connection with its audience. Situated in Northern Jutland, Denmark, Aalborg Teater, a publicly-owned entity, has been a pillar of the cultural scene, offering acclaimed theatre […]
In the ever-evolving landscape of mergers and acquisitions (M&A), understanding the significance of organisational identity and culture is vital. The pre-merger and pre-acquisition phases are critical junctures where the alignment or divergence of identity between two firms, the acquiring and the acquired, can significantly impact the integration success and the profitability of the combined entity. […]
Reduce the risk of overpaying by screening for a matching target. How to assess culture and identity – the blind spots in M&As. In the current financial landscape, the risk of overpaying for a target company is increased, which makes acquirers hesitant. – While the upsides of growing through an acquisition strategy remain. In any add-on acquisition, the […]
In this Podcast series, Betina Nygaard from MA360.dk interviews industry experts and owner-managers on different aspects within the M&A field with the purpose of giving their best advice to the owner-managers who are currently considering selling their business. According to Bain’s M&A Report 2023, 75% of acquirers still struggle with cultural issues that require serious […]
In the dynamic realm of business, a company name is more than a mere identifier – it’s a powerful vessel for conveying identity, values, and aspirations. An identity-driven approach to naming goes beyond the surface and delves into the essence of what the company stands for. We are often asked about our process and what […]