News & Insights

Identity innovates business

Insights

For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction. 

Discovering the Identity of FDM

News

Through our identity-driven approach, we have discovered the Purpose and Identity together with FDM.

Identity in M&A processes

Insights

Managing organisational identity and brand-architecture strategy often gets neglected in M&A processes while this, in fact, plays a crucial role in the long-term profitability of the new entity.

Transforming a travel company towards its new chapter of growth

Client case

TourCompass chose to see its business and brand structure from a different perspective, starting the journey toward a One-Brand strategy.

Related news & insights

  • Chasing talent – it is time to activate your WHY

    Chasing talent – it is time to activate your WHY

    Research show that most leaders are facing severe challenges onboarding the right competences to the company. Many experience a shortage in skilled talent, and in some business fields retention is also a challenge – and this will not be easier in the coming years. In fact, talent is one of the top four concerns for […]

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  • Discover – instead of inventing

    Discover – instead of inventing

    Editor in chief of Børsen (the Danish newspaper specialising in business), Niels Lunde, writes in the article from June this year, “Use identity as a management tool”, about how all organisations and companies can profit from strengthening their identity – and this is a stance I highly agree with. Unfortunately, it is my experience that, […]

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  • Who will secure the Dna and thereby heritage of the large listed companies?

    Who will secure the Dna and thereby heritage of the large listed companies?

    A few years back I started a debate in the Danish Business Newspaper, Børsen. I had just read an article about how, for the 5th year in a row, a record was set in the turnover of directors of the 1000 largest companies in Denmark. My input was to show concern, because how does this […]

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