News & Insights

Related news & insights

  • We are looking for an experienced Creative Artworker 

    We are looking for an experienced Creative Artworker 

    At IDna Group we believe that the identity of a company, organisation, or brand is key to creating sustainable growth and impact. We think of identity as an inherent asset that should be activated in order to obtain goals. We know that identity was originally born and expressed visually, thousands of years before we were […]

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  • Welcome to J.F. Willumsen Museum

    Welcome to J.F. Willumsen Museum

    We are happy to welcome J.F. Willumsen Museum on our client list and are looking forward to an exciting strategic journey together.

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  • Why lowering your price doesn’t do the job

    Why lowering your price doesn’t do the job

    My headline refers to business and leadership. I often experience a great focus on results, in companies and among CEOs and leaders – and understandably so, as this is how we have been “brought up” in business. Businesses aim for their sales to exceed their expenditures, resulting in a profit, gain, or surplus – a […]

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  • Chasing talent – it is time to activate your WHY

    Chasing talent – it is time to activate your WHY

    Research show that most leaders are facing severe challenges onboarding the right competences to the company. Many experience a shortage in skilled talent, and in some business fields retention is also a challenge – and this will not be easier in the coming years. In fact, talent is one of the top four concerns for […]

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  • Discover – instead of inventing

    Discover – instead of inventing

    Editor in chief of Børsen (the Danish newspaper specialising in business), Niels Lunde, writes in the article from June this year, “Use identity as a management tool”, about how all organisations and companies can profit from strengthening their identity – and this is a stance I highly agree with. Unfortunately, it is my experience that, […]

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  • Who will secure the Dna and thereby heritage of the large listed companies?

    Who will secure the Dna and thereby heritage of the large listed companies?

    A few years back I started a debate in the Danish Business Newspaper, Børsen. I had just read an article about how, for the 5th year in a row, a record was set in the turnover of directors of the 1000 largest companies in Denmark. My input was to show concern, because how does this […]

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