Through corporate design we build the visual expression of an organization’s DNA and strategy. Our objective is to closely link corporate design with corporate strategy and ensure that the former amplifies and clearly communicates the latter.
To this end we work within the entire portfolio of corporate design, ranging from visual identity and design guidelines to naming and branded movies. All with the single-minded purpose of expressing strategy clearly and uniquely.
Clients often come to us in the need for:
- Visual identity
- Logos, symbols and icons
- Custom typefaces
- Image library
- Design guidelines – offline and online
- Corporate reports such as annual reports, CSR reports, magazines etc.
- Wayfinding and signage
- Branded spaces such as office design, exhibit design. fair design etc.
- Branded movies
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
The competence development company DIEU had existed for more than thirty years, during which the company worked on creating international growth. Following the internationalisation, the name ”DIEU” created a number of challenges, one of which was that ”DIEU” means ”God” in French. We were giving the task to develop a new company name and subsequently a new visual identity.
Chr. Hansen Human Health
We have had the opportunity to work closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals, and in order to do so, we have had both of our key competencies in play – strategy and design.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.