Through corporate design we build the visual expression of an organization’s DNA and strategy. Our objective is to closely link corporate design with corporate strategy and ensure that the former amplifies and clearly communicates the latter.
To this end we work within the entire portfolio of corporate design, ranging from visual identity and design guidelines to naming and branded movies. All with the single-minded purpose of expressing strategy clearly and uniquely.
Clients often come to us in the need for:
- Visual identity
- Logos, symbols and icons
- Custom typefaces
- Image library
- Design guidelines – offline and online
- Corporate reports such as annual reports, CSR reports, magazines etc.
- Wayfinding and signage
- Branded spaces such as office design, exhibit design. fair design etc.
- Branded movies
Following the strategy-work we did for Willumsen’s Museum, we have created a new visual identity for the museum. An identity that holds more than just the artist himself – but now to a greater extent, holds his spirit, supporting J. F. Willumsen in being eternally relevant.
Coop custom typeface
The strategic journey towards “One Coop” has made its mark on the development of the new Coop Corporate Visual Identity. As a part of this process, we have designed a new typeface for Coop that expresses and support the Coop DNA. The typeface is a Sans serif in a simple, geometric form creating a clear link to the original and well-known Coop logo. Designed together with type designer Elias Werner.
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.