Through corporate design we build the visual expression of an organization’s DNA and strategy. Our objective is to closely link corporate design with corporate strategy and ensure that the former amplifies and clearly communicates the latter.
To this end we work within the entire portfolio of corporate design, ranging from visual identity and design guidelines to naming and branded movies. All with the single-minded purpose of expressing strategy clearly and uniquely.
Clients often come to us in the need for:
- Visual identity
- Logos, symbols and icons
- Custom typefaces
- Image library
- Design guidelines – offline and online
- Corporate reports such as annual reports, CSR reports, magazines etc.
- Wayfinding and signage
- Branded spaces such as office design, exhibit design. fair design etc.
- Branded movies
Coop 365 visual identity
We have created the visual identity for the Coop 365 concept. With the green colour, they wish to send a clear signal of the green focus that Coop 365 will pursue.
The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.
Co:Play naming and visual identity
In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.