The complexity of a brand’s visual identity goes beyond the ordinary. Brands today exist in highly competitive markets and are being met by an expectation to be present on numerous media, channels and surfaces. Hence the need for a holistic visual identity that stands out in even in markets with a high level of exposure and clutter. This is true whether you sell a product or a service.
Packaging is an important aspect of brand identity, and a significant part of both marketing and how the brand and product is perceived by the consumer. As we often say: Package design is product identity on the shelf.
We have extensive experience with packaging design for clients such as Nestlé, Arla, Coop, Toms and Velux, right from the idea phase, the design process, the print shop and on to the shelf itself.
Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.
Clients often come to us in the need for:
- Brand identity
- Brand logos
- Brand naming
- Brand portfolio
- Differentiation in a competitive market
- Entering new markets
- Packaging design
- POS material
- Merchandise and secondary products
- Books, folders and leaflets
- Marketing and communication material
- Brand movies
- Co-branding material
- Websites and microsites
- App design
Get in touch
For business inquiries, please contact:
CEO & Founder
+45 22 20 00 64
Anthon Berg Christmas collection
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products.
Anthon Berg pink
In a time where chocolate has been redefined, from mass production to high quality and premiumness, how does a brand stay true to its identity and strong heritage while renewing itself? How to make a historical brand contemporary?
IDna Group redesigned the Danish Cheese brand Riberhus in order to emphasize the brand’s heritage. The client, Danish Arla, wanted to strengthen their position in the market and to secure future growth.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.
It is through visual identity and package design that brand strategies come to life and deliver business results.