Brand & Packaging design
The complexity of a brand’s visual identity goes beyond the ordinary. Brands today exist in highly competitive markets and are being met by an expectation to be present on numerous media, channels and surfaces. Hence the need for a holistic visual identity that stands out in even in markets with a high level of exposure and clutter. This is true whether you sell a product or a service.
Packaging is an important aspect of brand identity, and a significant part of both marketing and how the brand and product is perceived by the consumer. As we often say: Package design is product identity on the shelf.
We have extensive experience with packaging design for clients such as Nestlé, Arla, Coop, Toms and Velux, right from the idea phase, the design process, the print shop and on to the shelf itself.
Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.
Clients often come to us in the need for:
- Brand identity
- Brand logos
- Brand naming
- Brand portfolio
- Differentiation in a competitive market
- Entering new markets
- Packaging design
- POS material
- Merchandise and secondary products
- Brand books
- Books, folders and leaflets
- Marketing and communication material
- Brand movies
- Co-branding material
- Websites and microsites
- App design
Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.
Ozloo brand identity
The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.
EHF brand system and visual identity
We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.
Brand & packaging design
It is through visual identity and package design that brand strategies come to life and deliver business results.