The complexity of a brand’s visual identity goes beyond the ordinary. Brands today exist in highly competitive markets and are being met by an expectation to be present on numerous media, channels and surfaces. Hence the need for a holistic visual identity that stands out in even in markets with a high level of exposure and clutter. This is true whether you sell a product or a service.
Packaging is an important aspect of brand identity, and a significant part of both marketing and how the brand and product is perceived by the consumer. As we often say: Package design is product identity on the shelf.
We have extensive experience with packaging design for clients such as Nestlé, Arla, Coop, Toms and Velux, right from the idea phase, the design process, the print shop and on to the shelf itself.
Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.
Clients often come to us in the need for:
- Brand identity
- Brand logos
- Brand naming
- Brand portfolio
- Differentiation in a competitive market
- Entering new markets
- Packaging design
- POS material
- Merchandise and secondary products
- Brand books
- Books, folders and leaflets
- Marketing and communication material
- Brand movies
- Co-branding material
- Websites and microsites
- App design
Earth Control experienced an increased demand for healthy snack solutions, toppings and green meals and asked us to ensure that their pack design reflected what Earth Control stands for – being the good natural ingredients that transform a meal from being ordinary to being extraordinary.
Anthon Berg Easter packaging
Egg-citing Easter treats Anthon Berg, Toms Group Easter is time for Easter eggs – preferably made of chocolate (if you…
The task was to empower the Yarpivo brand by developing a new design for the range that removed the gap between the perceived and actual value and quality of the brand. Enabling Yarpivo to meet national and international competition in eyesight at shelf.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.
It is through visual identity and package design that brand strategies come to life and deliver business results.