Brand & Packaging design
The complexity of a brand’s visual identity goes beyond the ordinary. Brands today exist in highly competitive markets and are being met by an expectation to be present on numerous media, channels and surfaces. Hence the need for a holistic visual identity that stands out in even in markets with a high level of exposure and clutter. This is true whether you sell a product or a service.
Packaging is an important aspect of brand identity, and a significant part of both marketing and how the brand and product is perceived by the consumer. As we often say: Package design is product identity on the shelf.
We have extensive experience with packaging design for clients such as Nestlé, Arla, Coop, Toms and Velux, right from the idea phase, the design process, the print shop and on to the shelf itself.
Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.
Clients often come to us in the need for:
- Brand identity
- Brand logos
- Brand naming
- Brand portfolio
- Differentiation in a competitive market
- Entering new markets
- Packaging design
- POS material
- Merchandise and secondary products
- Brand books
- Books, folders and leaflets
- Marketing and communication material
- Brand movies
- Co-branding material
- Websites and microsites
- App design
Nestlé Little Rockets
For years, Nestlé has been among the market leaders in baby food, and at the moment, food and snacks for toddlers are one of the growth drivers in the Nordics. That is why Nestlé decided to expand the category with a new range for kids aged 2+.
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Biosym packaging design
Easy navigation in a growing market Packaging design for Biosym How to modernize a 35-year-old design and still be in…
Business & corporate strategy
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.
Brand & packaging design
It is through visual identity and package design that brand strategies come to life and deliver business results.