Corporate strategy

By activating identity in multiple levels from business strategy, culture and behaviour, to design, positioning, talent attraction and brand building we empower our clients with a compass for decision-making, a parameter of differentiation, and a generator of measurable result.

We continuously work on refining our tools and process models in order for us to help our clients capitalise on their identity, strengthen their market position and set new strategic directions. Ultimately, creating the basis for an aligned culture, driven by shared values.

Clients often come to us in need of actions and new insights:

  • Capture and identifying the greater purpose of the organisation
  • Understanding how to position and differentiate a brand, company or an organisation in a highly competitive market
  • Gaining insights about the uniqueness of the company and products in the pursuit of new markets
  • Building new or revitalising existing brands with credibility
  • Aligning organisational identities after mergers and acquisitions
  • Changing internal mindset and external perception
  • Entering new markets
  • Differentiation through competitive advantage

Selected clients

Get in touch

For business inquiries, please contact:
CEO & Founder
Anne-Mette Højland
am@idnagroup.com
+45 22 20 00 64

Or visit our Contact page.