Effective strategies are built on an organisation's DNA. We help uncover it and shape it into a driver of business results.

Business & corporate strategy

Developing and implementing an effective strategy starts with defining your point of departure. Defining who you truly are as a company, what you do and how you deliver value for your customers, how you do it, and what sets you apart from your competitors. By helping our clients answer these questions, the foundation for strategic positioning and differentiation is established, allowing them to set a strategic direction and plan for marketing, communication, talent attraction etc.

In addition, it provides a lasting structure for the companies we work with. As strategy is all about choices, our approach is about helping our clients in making the best possible choices by supporting them in developing structures and tools that allow for fast and agile choices.

By activating identity in multiple levels from business strategy, culture and behaviour, to design, positioning, talent attraction and brand building we empower our clients with a compass for decision-making, a parameter of differentiation, and a generator of measurable results.

We continuously work on refining our tools and process models in order for us to help our clients capitalise on their identity, strengthen their market position and set new strategic directions. Ultimately, creating the basis for an aligned culture, driven by shared values.

Clients often come to us in need of actions and new insights:

• Purpose – We help to capture and identifying the greater purpose of the organisation
• Talent attraction
• Employer branding
• M&A Integration processes – Aligning organisational identities after mergers & acquisitions
• Positioning – Understanding how to position and differentiate a brand, company or an organisation in a highly competitive market
• Uniqueness – Gaining insights about the uniqueness of the company and products in the pursuit of new markets
• Brand building – Building new or revitalising existing brands with credibility
• Internal alignment – Changing the internal mindset and external perception
• Entering new markets
• Differentiation through competitive advantage