Developing and implementing an effective strategy starts with defining your point of departure. Defining who you truly are as a company, what you do and how you deliver value for your customers, how you do it, and what sets you apart from your competitors. By helping our clients answer these questions, the foundation for strategic positioning and differentiation is established, allowing them to set a strategic direction and plan for marketing, communication, talent attraction etc.
In addition, it provides a lasting structure for the companies we work with. As strategy is all about choices, our approach is about helping our clients in making the best possible choices by supporting them in developing structures and tools that allow for fast and agile choices.
By activating identity in multiple levels from business strategy, culture and behaviour, to design, positioning, talent attraction and brand building we empower our clients with a compass for decision-making, a parameter of differentiation, and a generator of measurable results.
We continuously work on refining our tools and process models in order for us to help our clients capitalise on their identity, strengthen their market position and set new strategic directions. Ultimately, creating the basis for an aligned culture, driven by shared values.
Clients often come to us in need of actions and new insights:
- Capture and identifying the greater purpose of the organisation
- Understanding how to position and differentiate a brand, company or an organisation in a highly competitive market
- Gaining insights about the uniqueness of the company and products in the pursuit of new markets
- Building new or revitalising existing brands with credibility
- Aligning organisational identities after mergers and acquisitions
- Changing the internal mindset and external perception
- Entering new markets
- Differentiation through competitive advantage
The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.
Co:Play naming and visual identity
In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.
Nævnenes Hus was the first of its kind, and thus a paradigm shift in how a government can operate. And a unique opportunity to build a government unit from scratch and to create a common starting point for the entire organisation.
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.