Developing and implementing an effective strategy starts with defining your point of departure. Defining who you truly are as a company, what you do and how you deliver value for your customers, how you do it, and what sets you apart from your competitors. By helping our clients answers these questions, the foundation for strategic positioning and differentiation is established, allowing them to set a strategic direction and plan for marketing, communication, talent attraction etc.
In addition, it provides lasting structure for the companies we work with. As strategy is all about choices, our approach is all about supporting our clients in making the best possible choices by supporting them in developing structures and tools that allow for fast and agile choices.
By activating identity in multiple levels from business strategy, culture and behaviour, to design, positioning, talent attraction and brand building we empower our clients with a compass for decision-making, a parameter of differentiation, and a generator of measurable result.
We continuously work on refining our tools and process models in order for us to help our clients capitalise on their identity, strengthen their market position and set new strategic directions. Ultimately, creating the basis for an aligned culture, driven by shared values.
Clients often come to us in need of actions and new insights:
- Capture and identifying the greater purpose of the organisation
- Understanding how to position and differentiate a brand, company or an organisation in a highly competitive market
- Gaining insights about the uniqueness of the company and products in the pursuit of new markets
- Building new or revitalising existing brands with credibility
- Aligning organisational identities after mergers and acquisitions
- Changing internal mindset and external perception
- Entering new markets
- Differentiation through competitive advantage
In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
Chr. Hansen Human Health
We have had the opportunity to work closely together with the Human Health team to support this very successful and fast-growing business line in achieving their ambitious goals, and in order to do so, we have had both of our key competencies in play – strategy and design.
In 2017, the VELUX Group set the ambition to create a commercial division under the VELUX Brand offering daylight and fresh air for the commercial market. Up until then, VELUX had been a one brand company, with a market leader position in the residential market.
GoMore came to us because they needed a symbol that visualised and captured the GoMore identity and experience. In order to design and visualise such a symbol, we needed to understand and clarify exactly what the GoMore identity is, what the GoMore experience entails, and how it makes them unique.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.