Identity-driven business consultancy & advisory

Identity innovates business

Identity – the forgotten factor to increase M&A success

Rejuvenating handball

Brand design system and visual identity for the European Handball Federation

Identity driven strategy – why you should always begin with an inside-out perspective

Our identity-driven business consultancy & advisory help companies secure their future business by avoiding irrelevance and creating sustainable competitive advantages.

How identity can help navigate through unpredictable times

Insights

After a decade of relative stability in European markets, it has become clear that the future will not simply return to normal and that managing crisis is now the new normal. As a result, resilience has become the top priority for CEOs around the world. But how can CEOs strengthen their companies’ ability to tackle a crisis, stay reactive under stress and bounce back stronger?

Discovering the Purpose of FDM

New client

Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.

Transforming for growth

Identity-driven strategy, brand architecture and CVI

The journey started with the question of whether a multi-brand structure is the best way to support business development.

The missing link to overcoming lifestyle disorders

Positioning and brand strategy

We worked with the Akkermansia Company to help them understand the uniqueness of their solutions – from an end-consumer point of view and used this insight to build a strong brand in a crowded marketplace.

Reinventing a law firm

Naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. Our partner Co:Play have just established a new law firm, and they are your new go-to-guys when it comes to law, technology and business.

A common point of departure

Identity-driven strategy

In close collaboration with Hamlet Protein, we uncovered their true identity and framed their purpose to create a core story – all components that will ensure a common point of departure in the years to come.

Our approach

As we believe that identity is your only truly sustainable competitive advantage, we always start with an inside-out perspective, before turning to the important market data. We are driven by the desire to help companies, organisations and brands capture and activate the power of this often-underestimated business asset – the identity.

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