Identity innovates business

Identity – the forgotten factor to increase M&A success

Rejuvenating handball

Brand design system and visual identity for the European Handball Federation

Identity driven strategy – why you should always begin with an inside-out perspective

Making an impact

Our identity-driven business consultancy & advisory help companies secure their future business by avoiding irrelevance and creating sustainable competitive advantages.

Our approach

As we believe that identity is your only truly sustainable competitive advantage, we always start with an inside-out perspective, before turning to the important market data. We are driven by the desire to help companies, organisations and brands capture and activate the power of this often-underestimated business asset – the identity.


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