Be true

We help our clients live out their true identity and grow from there.

Does your company have what it takes?

Insights

These days, Danish media is full of doomsday prophecies following Amazon’s announced arrival in the Scandinavian market – with promises of free delivery in just one hour. In the wake of this story, lots of ideas as to how business can survive are emerging. But does your company have what it takes?

Eyes on the ball

New client

We are super excited to announce that we are now working together with the European Handball Federation (EHF).

Strains matter

Strategy and corporate design

We have worked closely together with the Human Health team at Chr. Hansen to support this fast-growing business line in achieving their ambitious goals. In doing so, we have had our key competencies in play – strategy and design.

The sky is the limit

Corporate strategy and design

We were asked to develop the visual Identity for the first division ever under the VELUX corporate brand; VELUX Commercial. 

From Supermarket to an Urban Food House

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.

An iconic bottle for an iconic brand

Brand design

Faxe Kondi is an iconic Danish brand and Denmark’s most popular lemon/lime flavoured soft drink. Faxe Kondi came to us with a need for a new bottle design that reflected the brand’s DNA, heritage and iconic status.

Our approach

We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.

Corporate strategy

Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.

Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Brand strategy

Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.

Brand design

It is through visual identity and package design that brand strategies come to life and deliver business results.