Creating and refining cultural identities
The race for attention is tough, and cultural institutions today are in fierce competition, with an increasing range of experience-oriented attractions. What role does the identity play in this game? And what is essential to keep in mind when creating, developing, and refining cultural identities?
Providing next gen solutions today
Brand identity and web design
Netgen wanted to establish a strong position in a highly competitive market. To help them achieve their goals, we have create a brand identity that put the brand story at the center of all points of contact.
From Supermarket to an Urban Food House
Positioning and visual identity
In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.
We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.