Be true

The race for attention is tough, and cultural institutions today are in fierce competition, with an increasing range of experience-oriented attractions. What role does the identity play in this game? And what is essential to keep in mind when creating, developing, and refining cultural identities?

Eyes on the ball

New client

We are super excited to announce that we are now working together with the European Handball Federation (EHF).

Providing next gen solutions today

Brand identity and web design

Netgen wanted to establish a strong position in a highly competitive market. To help them achieve their goals, we have create a brand identity that put the brand story at the center of all points of contact.

The sky is the limit

Corporate strategy and design

We were asked to develop the visual Identity for the first division ever under the VELUX corporate brand; VELUX Commercial.

From Supermarket to an Urban Food House

Positioning and visual identity

In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.

An iconic bottle for an iconic brand

Brand strategy and design

Faxe Kondi is an iconic Danish brand and Denmark’s most popular lemon/lime flavoured soft drink. Faxe Kondi came to us with a need for a new bottle design that reflected the brand’s DNA, heritage and iconic status.

Our approach

We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.

Be true

We help our clients live out their true identity and grow from there.

Creating and refining cultural identities

Insights