Unlocking business transformation, growth & strategy development through our identity-driven approach.

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Identity Innovates Business

For us, identity is a new way of thinking business – a yet unknown force for driving transformation, business development, growth, strategy development and even talent attraction. 

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Identity – the forgotten factor to increase M&A success

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Identity driven strategy – why you should always begin with an inside-out perspective

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Identity innovates business

Our identity-driven business consultancy & advisory help companies secure their future business by avoiding irrelevance and creating sustainable competitive advantages.

Aligning for transformation and growth

Insights

A successful transformation requires starting from within – clarifying the organisation’s identity and aligning it with a shared purpose and goal. This approach not only solidifies internal cohesion but also strengthens the external narrative, making the transformation more enduring and impactful.

Ellab x IDna Group

New client

Through our identity-driven approach, we support Ellab in continued growth and transformation.

How identity can help navigate through unpredictable times

Insights

How can CEOs strengthen their companies’ ability to tackle a crisis, stay reactive under stress and bounce back stronger?

The missing link to overcoming lifestyle disorders

Positioning and brand strategy

We worked with the Akkermansia Company to define the uniqueness of their solutions – and used this insight to build a strong brand in a crowded marketplace.

Reinventing a law firm

Naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. Our partner Co:Play have just established a new law firm, and they are your new go-to-guys when it comes to law, technology and business.

A common point of departure

Identity-driven strategy

In close collaboration with Hamlet Protein, we uncovered their true identity and framed their purpose to create a core story – all components that will ensure a common point of departure in the years to come. 

Our approach

As we believe Identity is your only sustainable competitive advantage, we always start with an inside-out perspective before turning to the essential market data. We are driven by the desire to help companies, organisations and brands capture and activate the power of this often-underestimated business asset – the Identity. As we say, Identity innovates business.

Contact

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