Be true

We help our clients live out their true identity and grow from there.

Does your company have what it takes?

Insights

These days, Danish media are full of doomsday prophecies following Amazon’s announced arrival in the Scandinavian market – with promises of free delivery in just one hour. In the wake of this story, lots of ideas to how business can survive emerges. But what does it take? What gives your company a lasting competitive advantage?

Welcome to J.F. Willumsen Museum

Insights

We are happy to welcome J.F. Willumsen Museum on our client list and are looking forward to an exciting strategic journey together.

Down to the wire

Corporate design

In March 2017 NKT Holding acquired the Swedish company ABB HV Cables and  changed their name to NKT – hence the need for a new identity. We helped with strategy and design and rewrote NKT’s core story and created the new identity on top of that. 

Connected to the future

Corporate design

The strategic work identified the Why of Toon, and detached Toon of the perception of being a thermostat – and defined it as a technology.

Optimal absorption of energy

Corporate design

A strong visual identity inspired by trees.

A modern, trustworthy and clear appearance

Corporate design

The new corporate visual identity was to be created with respect to the core values of the identity and the universe Danish Ship Finance exists within.

Our approach

We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.

Corporate strategy

Effective strategies are built on an organisations DNA. We help uncover it and shape it into a driver of business results.

Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Brand strategy

Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.

Brand design

It is through visual identity and package design that brand strategies come to life and deliver business results.