Identity – the forgotten factor to increase M&A success

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We believe that identity is your only truly sustainable competitive advantage

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Rejuvenating handball

Brand design system and visual identity for the European Handball Federation

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Identity driven strategy – why you should always begin with an inside-out perspective

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Conquering back the position

Positioning and visual identity for Irma

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Making an impact

As identity is both universal and unique, we always start from here, when creating impact and strong results together with our clients.

Creating and refining cultural identities

Insights

The race for attention is tough, and cultural institutions today are in fierce competition, with an increasing range of experience-oriented attractions. What role does identity play in this game? And what is essential to keep in mind when creating, developing, and refining cultural identities?

Global fight against psoriatic disease

New client – IFPA

Welcome to the client list to IFPA – the International Federation of Psoriasis Association.

Conquering back the position

Positioning and visual identity

Many of the Danish supermarket chains have begun to look the same, with similar visual and photographic expressions, making it difficult to stand out. And a market shift has resulted in increased competition on prices.

A strong position in a competitive market

Brand identity and web design

How to establish a strong position in a highly competitive market? To help Netgen achieve their goals, we created an identity that put the brand story at the centre of all points of contact.

Reinventing a law firm

Naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. Our partner Co:Play have just established a new law firm, and they are your new go-to-guys when it comes to law, technology and business.

Enhancing an iconic brand DNA

Brand strategy and design

Faxe Kondi wanted market growth in the sugar-free segment and to stand out with a new bottle design that reflected their DNA, heritage and iconic status.

Our approach

As we believe that identity is your only truly sustainable competitive advantage, we always start with an inside-out perspective, before turning to the important market data. We are driven by the desire to help companies, organisations and brands capture and activate the power of this often-underestimated business asset – the identity.

Business & corporate strategy

Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.

Corporate design

Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.

Brand strategy

Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.

Brand & packaging design

It is through visual identity and packaging design that brand strategies come to life and deliver business results.