Does your company have what it takes?
These days, Danish media is full of doomsday prophecies following Amazon’s announced arrival in the Scandinavian market – with promises of free delivery in just one hour. In the wake of this story, lots of ideas as to how business can survive are emerging. But does your company have what it takes?
Strategy and corporate design
We have worked closely together with the Human Health team at Chr. Hansen to support this fast-growing business line in achieving their ambitious goals. In doing so, we have had our key competencies in play – strategy and design.
From Supermarket to an Urban Food House
Positioning and visual identity
In 2018, Irma presented a new business strategy. As a result, we were assigned to develop a new positioning, and furthermore to update Irma’s visual identity in order for it to fully support the new positioning and strategic direction – A change in design is the strongest marker of change.
We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.