Does your company have what it takes?
These days, Danish media are full of doomsday prophecies following Amazon’s announced arrival in the Scandinavian market – with promises of free delivery in just one hour. In the wake of this story, lots of ideas to how business can survive emerges. But what does it take? What gives your company a lasting competitive advantage?
Down to the wire
In March 2017 NKT Holding acquired the Swedish company ABB HV Cables and changed their name to NKT – hence the need for a new identity. We helped with strategy and design and rewrote NKT’s core story and created the new identity on top of that.
We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied. At IDna Group we are driven by the desire to help companies, organisations and brands realise and harvest the power of this often-underestimated business asset – the identity.
Effective strategies are built on an organisations DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.