Making an impact
As identity is both universal and unique, we always start from here, when creating impact and strong results together with our clients.
Creating and refining cultural identities
The race for attention is tough, and cultural institutions today are in fierce competition, with an increasing range of experience-oriented attractions. What role does the identity play in this game? And what is essential to keep in mind when creating, developing, and refining cultural identities?
Global fight against psoriatic disease
New client – IFPA
Welcome to the client list to IFPA – the International Federation of Psoriasis Association.
Conquering back the position
Positioning and visual identity
Many of the Danish supermarket chains have begun to look the same, with similar visual and expression, making it difficult to stand out. And a market shift has resulted in increased competition on prices.
Reinventing a law firm
Naming and visual identity
In times of digitalisation and tech domination, new opportunities and challenges emerge. Our partner Co:Play have just established a new law firm, and they are your new go-to-guys when it comes to law, technology and business.
As we believe that identity is your only truly sustainable competitive advantage, we always start with an inside-out perspective, before turning to the important market data. We are driven by the desire to help companies, organisations and brands capture and activate the power of this often-underestimated business asset – the identity.
Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results.
Visual identity is the most powerful expression of corporate strategy and the shortest climb to stand above and beyond the competition.
Every effective brand position in new and existing markets must be built on a strategy of relevant and unique differentiation.