Brand strategy & design

We believe that your brand’s identity is its only truly sustainable competitive advantage. Everything else can be copied. That’s why you need to know your brand’s DNA, protect it, strengthen it, and use it as a strategic driver of growth.

Karolines Køkken

Brand design

This is an Arla brand with a remarkable history. The brand originally started back in 1962, creating recipes for a new cookbook. These became the first in the rapidly growing and immensely popular series of cookbooks, loose-leaf recipes, and products.

P20 & Perspirex

Brand strategy and design

Brand Identity and Packaging Design for Riemann. 

Coop Nonfood

Brand strategy and design

Coop Nonfood needed help to restructure their brand architecture. When acknowledging that they had too many brands, they needed a new strategy to simplify their brand range, as well as a strategic tool to make working with their brands easier.

Nestlé porridge

Brand strategy and design

Over the last decade, we have worked with Nestlé in the Nordics on several of their product brands, to create a strong position, visibility, and impact at shelf. We have done this by creating brand identities rooted in the Dna of Nestlé, and the inner strengths of each brand.

Neutral

Brand strategy and design

In order to strengthen the position of the Neutral range in the Nordic and Dutch markets, there was a need for an updated and united design profile for the brand Neutral. 

Matilde

Brand design

Arla asked us to help with a complete revitalisation, taking the brand to the next level – from a mainstream brand to a star brand. 

Nestlé Little Rockets

For years, Nestlé has been among the market leaders in baby food, and at the moment, food and snacks for toddlers are one of the growth drivers in the Nordics. That is why Nestlé decided to expand the category with a new range for kids aged 2+.

Hatting fast-food

The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.

Biosym packaging design

Easy navigation in a growing market Packaging design for Biosym How to modernize a 35-year-old design and still be in…

DentaCure

Fenucure Medical is on a journey towards expanding both the product portfolio and growth into new markets. We have contributed to the strategic brand positioning and the packaging design of the new product series.

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