Strategy

Effective strategies are built on an organisation’s DNA. We help uncover it and shape it into a driver of business results. 

Toon

Corporate strategy and design

Eneco acquired Toon, a smart thermostat, with the intention to launch Toon internationally, as a stand-alone brand. As such, it was necessary to execute strategic work, discovering the Identity; the Why and How of the Toon brand, and to create a new positioning for the international market.

Willumsen’s Museum

Corporate strategy and design

The museum needed a clear strategy on how to work with their identity, brand and image in the future to stay competitive in a tough market.

Coop Danmark

Strategy and design

Over the last five years we have worked closely with the top management in Coop on a number of corporate and brand strategy projects as well as the development of visual identities and design solutions at product, private brand and chain level. 

Nævnenes Hus

Strategy

Nævnenes Hus was the first of its kind and a paradigm shift in how a government can operate. This was a unique opportunity to build a government unit from scratch and to create a common starting point for the entire organisation.

NKT

Corporate strategy and design

In close cooperation with NKT, we advised strategically on naming and the dna, we developed tagline, core story and positioning, and finally manifested all this into a new visual identity that expressed the novelty of NKT, while maintaining the current values and purpose as well as their strong heritage, dating back to 1891.

GoMore

Corporate strategy and design

We worked closely with GoMore in discovering and developing the DNA into a visionary core idea in order to engage and ensure relevance, resulting in an updated visual identity and a new symbol.

Related work

Strategy and visual identity for The Akkermansia Company

The missing link to overcoming lifestyle disorders Positioning, brand architecture strategy, key messaging, naming, visual identity & web design for…

Hamlet Protein

The company finds itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.

Co:Play naming and visual identity

In times of digitalisation and tech domination, new opportunities and challenges emerge. We created a bold identity for Co:Play that breaks with the conventions and the regular expression that we see in many law firms today, as they are truly different.

Irma

In 2018, the Danish grocery brand Irma presented their new business strategy. Based on the new strategy, we were assigned to develop a new positioning for Irma and furthermore, to update Irma’s visual identity, in order for the visual expression to support the new positioning and strategic direction.
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What we do