The Essence of an Identity in a Symbol

Strategy and corporate design for GoMore

GoMore came to us because they needed a symbol that visualised and captured the GoMore identity and experience. In order to design and visualise such a symbol, we needed to understand and clarify exactly what the GoMore identity is, what the GoMore experience entails, and how it makes them unique.

Project details


Although GoMore had a strong sense of their identity, they had never worked actively with understanding and defining it, and how it made them unique.

We worked closely with GoMore to discover and articulate their Dna and their Why, thus understanding what the identity of GoMore is and, moreover, what the GoMore experience is. Based on this strategic work, the visual symbol was designed, and the GoMore smile was launched.

Although GoMore had a strong sense of their identity, they had never worked actively with understanding and defining it, and how it made them unique.

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