Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success. And remember, there is a life beyond shelf.
Brand design and Packaging
The design challenge was to give the packaging a premium feeling, and to a clear link on the original design and the fact that Kærgården was first on the Danish market with spreadable. Furthermore, the new design created a clear hierarchy between the different flavors.
Packaging design for the VELUX ACTIVE with NETATMO.
Brand design and packaging
In order to strengthen the position of the Neutral range in the Nordic and Dutch markets, there was a need for an updated and united design profile for the brand Neutral.
The task was to empower the Yarpivo brand by developing a new design for the range that removed the gap between the perceived and actual value and quality of the brand. Enabling Yarpivo to meet national and international competition in eyesight at shelf.
A colourful bite Toms EKSTRA, Toms Group Aiming for a big bite of the increasing mass premium segment of the…
Anthon Berg Christmas collection
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products.