News & Insights
Identity innovates business
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction.
Discovering the Purpose of FDM
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Identity in M&A processes
Managing organisational identity and brand-architecture strategy often gets neglected in M&A processes while this, in fact, plays a crucial role in the long-term profitability of the new entity.
Related news & insights
A warm welcome on the client list to BKI foods, who, since 1960, has delivered quality coffee to Danish consumers. Since then, the company has grown steadily, and today, BKI foods is now one of the largest suppliers of coffee in Denmark. They roast and pack coffee from all over the world at their plant […]
We are happy to share the news of our new partnership with the Danish Railway Museum (Danmarks Jernbanemuseum). Together with Torden & Lynild, are we going to create new facade graphics, signage and wayfinding for the museum in order to become more visible for people passing the building. We are excited that we are yet […]
We are delighted to announce that we are entering a new cultural partnership. As cultural identities are a part of our DNA, we are excited to share the news of our new partnership with the Danish Museum of Science & Technology (Danmarks Tekniske Museum). The Danish Museum of Science & Technology was established back in […]
At IDna Group, we believe that identity is the only truly sustainable competitive advantage – everything else can be copied. Thus, our approach in all of our partnerships is to bring our two core competencies into play; identity-driven strategy and design. We experience an increased need for our identity-driven approach to strategy with a strong […]
Byggesocietetet is a Danish trade organisation, and it is perhaps the most substantial network within the construction and real estate industry in Denmark. Since 1937, they have served as a meeting place for their industry, counting more than 1,500 members. Byggesocietetet has created a community which mix the personal network with professionalism. They collect and […]
Today, our new brand identity for the European Beach Handball is released. Last year, we started our journey with the European Handball Federation (EHF) and EHF Marketing, and the results of our partnership are so far an overall identity system and visual identity for EHF, followed by individual identities for specific tournaments and divisions, such […]
As many of you already know, Anthon Berg teams up with well-known liquor brands to offer delicious chocolates. And this time they have found the perfect match: Anthon Berg chocolates filled with delicious Baileys Irish Cream liquor. We have designed the packaging for these new treats and we must say that they are delicious. Here […]
Biosym is a Danish company specializing in developing and manufacturing dietary supplements in Denmark. Their products are furthermore sold in the UK, Sweden, Norway, Germany and Spain under the name Nordic Nutraceuticals. They develop and produce vitamins, minerals, Omega 3-6-7-9 fatty acids, lactic acid bacteria, herbs and other nutrients. Biosym was founded in 1986 by […]