The new visual identity for Byggesocietetet embraces both the traditions and the future that the organization faces while rejuvenating the perception of the industry to attract a younger target group. Furthermore, the new identity helps Byggesocietetet strengthen their presence in Denmark, as they already have a strong presence in the metropolitan area.

Here you’ll get a glimpse of how we solved the task with a new visual concept based on an enlightened cube as a reference to construction. The cube is a central part of the new logo, and additionally, it creates a graphical structure throughout the visual identity.