Covid-19 has been challenging for many industries, particularly the travel industry. However, last year we got a call from a travel company that was bold enough to use this fatal moment as an opportunity to rethink their business.
The travel agency sells package tours to Africa, Asia and Latin America, and they came to us with questions about their European brand setup and brand strategy. We have been working closely with the management team to find their future path.
Now you can see some of the first steps on their journey, and as a part of the new strategy, they changed their name from Aclass to TourCompass. We can’t wait to share more about our work with the TourCompass team.
Contact
Beate Kornfeld
- Senior strategist
- bk@idnagroup.com
- +45 91 69 81 44
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