Many coffee brands on the Danish market communicate craftsmanship and the “barista feeling”; however, BKI wants to position itself to the everyday coffee drinkers. Those who appreciate that special kind of community that occurs between the informal relations in our neighbourhood, the card club etc. – Because it is often in everyday life that we find the most remarkable unity. Even though we tend to take everyday life for granted, many of us experience the greatest joys in the smallest moments. – Whether it’s the first, quiet morning coffee all to ourselves or the last cup from a shared thermos. Regardless of when and how, BKI wants to help strengthen that moment, where everyday life becomes more than just me or you, but for all of us.

Our task was to redesign the packaging for the well-known BKI coffee and help BKI on their journey towards tributing the joint moments for everyday coffee drinkers ☕☕.