Packaging design

Packaging is identity at shelf

Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.

Enhancing an iconic brand DNA

Faxe Kondi wanted market growth in the sugar-free segment and to stand out with a new bottle design that reflected their DNA, heritage and iconic status.

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Irma private labels – Good and better

Irma has two quite successful private label product lines. However, there was a need for an easier distinction between the two lines – between good and better. We solved this by creating two very different expressions – one being colourful with lots of ”flavour” and the other with a graphic expression and a renewed checker pattern.

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Packaging is a promise

We help brands secure a unique position in an ever-changing market by avoiding irrelevance and creating sustainable competitive advantages.

We have extensive experience with brand strategy, packaging design, implementation and activation for both local and global brands. We work closely with our clients to discover market opportunities, structure brand architecture, NPD, naming, packaging design, design implementation and activation.

Faxe Kondi

Brand strategy and design

We have designed a new iconic bottle for Faxe Kondi. The new bottle design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity.

Irma

Following our positioning work and our updated visual identity, we have redesigned Irma’s pack design.

Hatting fast-food

Brand strategy and packaging design

The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.

Anthon Berg

Packaging design

Development of pack design for Anthon Berg’s new range; Matter of taste.

Fuglsang

Packaging design

We created a new pack design for Fuglsang’s exclusive mixer range of tonics and ginger beer.

BKI

Packaging design

Many coffee brands on the Danish market communicate craftsmanship and the “barista feeling”; however, BKI wants to position itself to the everyday coffee drinkers.

Neutral

The pivotal element in the design is the cropped “0%”, which works as a strong, highly visible and recognisable graphic structure. The “0%” structure can appear in various expressions, which creates the possibility of distinguishing between the different product groups.

Biosym

How to modernize a 35-year-old design and still be in line with the high quality and credibility of the products? We have redesigned the packaging for the Danish brand Biosym, making it easier for the consumers to decode while ensuring synergy across the entire brand range.

Kærgården

The design challenge was to give the packaging a premium feeling, and to a clear link on the original design and the fact that Kærgården was first on the Danish market with spreadable. Furthermore, the new design created a clear hierarchy between the different flavors.

Anthon Berg

Anthon Berg is the original inventor of liquor-filled chocolate bottles and the undisputed global leader in the category. They continue to reinvent the success with new products, and one of the latest products in the category is these mini tablets with chocolate, liquor, and creamy caramel filling. As always, the Anthon Berg chocolates are endorsed by various well-known original brands.

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How can we help you?

We help brands to capture and build strong brand identities. We help with brand strategy, positioning, USPs & ESPs, value propositions, brand naming, brand architecture and portfolio management, regardless of your need to ensure differentiation in a competitive market or enter new markets.

We bring strategy to life in strong brand identities and packaging design. Whether our task is to build an entire brand identity system, make brand books, develop packaging design or create a new brand logo, we promise to always challenge the status quo and stay true to the brand DNA.

We can prepare print-ready files for each SKU and assist with the review of dielines, colour proofs, test prints, 3D renders, physical mock-ups and the like, to ensure a smooth process all the way from design to print.

We express brand identities not only in packaging design but also in web design and by developing communication and marketing material that generates results.