Packaging is identity at shelf
Products are often placed on the shelf with no further marketing support. So they need to tell their story and sell themselves through their packaging. Shelf impact becomes paramount for sales success.
Enhancing an iconic brand DNA
Faxe Kondi wanted market growth in the sugar-free segment and to stand out with a new bottle design that reflected their DNA, heritage and iconic status.
Irma private labels – Good and better
Irma has two quite successful private label product lines. However, there was a need for an easier distinction between the two lines – between good and better. We solved this by creating two very different expressions – one being colourful with lots of ”flavour” and the other with a graphic expression and a renewed checker pattern.
Packaging is a promise
We help brands secure a unique position in an ever-changing market by avoiding irrelevance and creating sustainable competitive advantages.
We have extensive experience with brand strategy, packaging design, implementation and activation for both local and global brands. We work closely with our clients to discover market opportunities, structure brand architecture, NPD, naming, packaging design, design implementation and activation.
Brand strategy and design
We have designed a new iconic bottle for Faxe Kondi. The new bottle design integrates the well-known Faxe Kondi ‘energy swoosh’ in the bottle as a Faxe Kondi signature to underline the brand identity.
Brand strategy and packaging design
The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category.
Development of pack design for Anthon Berg’s new range; Matter of taste.
We created a new pack design for Fuglsang’s exclusive mixer range of tonics and ginger beer.
The pivotal element in the design is the cropped “0%”, which works as a strong, highly visible and recognisable graphic structure. The “0%” structure can appear in various expressions, which creates the possibility of distinguishing between the different product groups.
How to modernize a 35-year-old design and still be in line with the high quality and credibility of the products? We have redesigned the packaging for the Danish brand Biosym, making it easier for the consumers to decode while ensuring synergy across the entire brand range.
The design challenge was to give the packaging a premium feeling, and to a clear link on the original design and the fact that Kærgården was first on the Danish market with spreadable. Furthermore, the new design created a clear hierarchy between the different flavors.
Anthon Berg is the original inventor of liquor-filled chocolate bottles and the undisputed global leader in the category. They continue to reinvent the success with new products, and one of the latest products in the category is these mini tablets with chocolate, liquor, and creamy caramel filling. As always, the Anthon Berg chocolates are endorsed by various well-known original brands.
How can we help you?
We help brands to capture and build strong brand identities. We help with brand strategy, positioning, USPs & ESPs, value propositions, brand naming, brand architecture and portfolio management, regardless of your need to ensure differentiation in a competitive market or enter new markets.
We bring strategy to life in strong brand identities and packaging design. Whether our task is to build an entire brand identity system, make brand books, develop packaging design or create a new brand logo, we promise to always challenge the status quo and stay true to the brand DNA.
We can prepare print-ready files for each SKU and assist with the review of dielines, colour proofs, test prints, 3D renders, physical mock-ups and the like, to ensure a smooth process all the way from design to print.
We express brand identities not only in packaging design but also in web design and by developing communication and marketing material that generates results.