News & Insights
Related news & insights
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Does your company have what it takes?
Following Amazon’s announced arrival in the Scandinavian market – with promises of free delivery in just one hour – Danish media were full of doomsday prophecies. In the wake of this story, many ideas about how businesses can survive emerged. We had the pleasure of speaking at one of Børsen’s yearly Retail Conferences. The talks were about […]
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The strongest marker of change
We usually say that a change in design is the strongest marker of change. Because how can anybody understand that things have changed if everything looks the same? Since 2004, we have created new visual identities for numerous international brands, organisations and companies. And for quite a few, a new logo or a completely new […]
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Are you our new Account Manager
IDna Group is looking for an experienced account manager to help us create strong identities for our Danish and international clients. Your role will be to build and nurture good relationships, maintain the trust of all stakeholders while ensuring an organized workflow and driving processes and projects with a wide range of clients, e.g. in […]
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Welcome to BKI
A warm welcome on the client list to BKI foods, who, since 1960, has delivered quality coffee to Danish consumers. Since then, the company has grown steadily, and today, BKI foods is now one of the largest suppliers of coffee in Denmark. They roast and pack coffee from all over the world at their plant […]
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On the right track
We are happy to share the news of our new partnership with the Danish Railway Museum (Danmarks Jernbanemuseum). Together with Torden & Lynild, are we going to create new facade graphics, signage and wayfinding for the museum in order to become more visible for people passing the building. We are excited that we are yet […]
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Creating a new digital universe
We are delighted to announce that we are entering a new cultural partnership. As cultural identities are a part of our DNA, we are excited to share the news of our new partnership with the Danish Museum of Science & Technology (Danmarks Tekniske Museum). The Danish Museum of Science & Technology was established back in […]
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Meet Beate – our new Senior Strategist
At IDna Group, we believe that identity is the only truly sustainable competitive advantage – everything else can be copied. Thus, our approach in all of our partnerships is to bring our two core competencies into play; identity-driven strategy and design. We experience an increased need for our identity-driven approach to strategy with a strong […]
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Welcome to Byggesocietetet
Byggesocietetet is a Danish trade organisation, and it is perhaps the most substantial network within the construction and real estate industry in Denmark. Since 1937, they have served as a meeting place for their industry, counting more than 1,500 members. Byggesocietetet has created a community which mix the personal network with professionalism. They collect and […]