At IDna Group, we believe that identity is the only truly sustainable competitive advantage – everything else can be copied. Thus, our approach in all of our partnerships is to bring our two core competencies into play; identity-driven strategy and design.

We experience an increased need for our identity-driven approach to strategy with a strong business focus. That is why we are excited to welcome another team member on board.

Beate Kornfeld has joined the team as our new senior strategist. She comes with tons of experience from both Danish and international agencies, such as TBWA and Havas in Germany and Fingerspitz here in Denmark.

Throughout the years, Beate has worked with brands such as Gliss, Scholl, Havana Club, Ramazzotti, Orkla and Rynkeby as well as organisations like Visit Odense, HJ Hansen and Damixa.

Beate will, with her vast experience, be a great extension to our skilled strategy-team.