News & Insights
Related news & insights
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Transforming a travel company toward its new chapter of growth
The journey started with the question of whether a multi-brand structure is the best way to support the business development of a company that sells holiday tours to multiple exotic destinations in several European markets. Aclass was a Danish travel agency arranging soft adventure tours to Africa, Latin America, and Asia. Since 2006, the company […]
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How identity can help navigate through unpredictable times
After a decade of relative stability in European markets, it has become clear that the future will not simply return to normal and that managing crisis is now the new normal. As a result, resilience has become the top priority for CEOs around the world. But how can CEOs strengthen their companies’ ability to tackle a […]
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The importance of brand-architecture strategy for realising the future growth in B2B
Organic and inorganic growth can lead to an increasing number of brand assets, logos and trademarks under the corporate brand. Individually, there is often a good reason for them all to exist. This could be commercial opportunities, new product developments, a new segment, a new market, an acquired company with existing brand awareness, or the […]
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Welcome to SH Group
SH Group is an international company in the development, production and servicing of hydraulic and mechanical system solutions for the offshore, marine, wind and industrial sectors. Their solutions help move people and equipment deep below the waterline, cross waters and borders and high above the ground, and they are often present, when high demanding engineering projects […]
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Transforming a travel company
Covid-19 has been challenging for many industries, particularly the travel industry. However, last year we got a call from a travel company that was bold enough to use this fatal moment as an opportunity to rethink their business.The travel agency sells package tours to Africa, Asia and Latin America, and they came to us with […]
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Vote for your favourite new Faxe Kondi flavour
Faxe Kondi is an iconic Danish brand, and it is Denmark’s most popular lemon/lime flavoured soft drink. Now, the Faxe Kondi brand wants to launch a new flavour, and you get a say. These days you can find 3 limited editions in the shops: Faxe Kondi with peach, red berries or liquorice flavour. Until July, […]
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We are looking for a Strategy & Research Intern
We believe that identity is the only truly sustainable competitive advantage. Everything else can be copied or bought. IDna Group is a strategy and design consultancy driven by the desire to help companies, organisations, and brands capture and activate the power of this often under-estimated business asset – the identity. Identity is the starting point […]
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Identity – the forgotten factor to increase M&A success for B2B companies
Even though the global merger & acquisition (M&A) market declined in 2023, the total deal market value was still 3.2 trillion dollars, and is expected to grow yet again in 2024. Despite the popularity, between 60-90 % of global M&As fail. Managing organisational identity and brand-architecture strategy often gets neglected in M&A processes while this, in fact, […]