News & Insights

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  • Ellab x IDna Group

    Ellab x IDna Group

    We are proud to share that we have been chosen as partners to support Ellab’s continuous growth and transformation. Ever since Ellab was founded in 1949, they has grown substantially, and over the last 3 years, Ellab has acquired 15 companies. In the fall of 2023, Novo Holdings acquired Ellab and has since then sold […]

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  • Morning seminar – The sustainable organisation

    Morning seminar – The sustainable organisation

    How Identity can lead the transformation. The rise of the sustainability agenda has given Danmarsks organisations and companies a new focus topic. At IDna Group, we encourage organisations to think beyond compliance and start working strategically with sustainability by understanding who they are, what their purpose is, and where they can make the most significant […]

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  • The impact of culture on the post-merger integration (PMI)

    The impact of culture on the post-merger integration (PMI)

    “We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors in M&A, despite several studies clearly stating the importance of culture and identity for successful PMIs (Post-Merger Integrations). Bain’s M&A Report 2023 shows that 75% of acquirers struggle with cultural issues that require serious interventions. […]

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  • The new face of Tradin Organic

    The new face of Tradin Organic

    Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair for organic food. It’s a visual translation of our joint identity work and a strong Tradin Organic, ready to pioneer and lead the organic market. We have supported in discovering the Identity, with internal implementation […]

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  • Morning seminar – Identity for growth & transformation

    Morning seminar – Identity for growth & transformation

    Realizing your company’s organic or inorganic growth ambition  – navigating the path with an Identity Compass Business Managers are operating in a world with high insecurity and fierce competition. At the same time, more than steady growth is needed to satisfy shareholders or ambitious owners. How do you navigate external challenges while realizing organic and […]

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  • Revitalizing Aalborg Teater: Discovering its true identity

    Revitalizing Aalborg Teater: Discovering its true identity

    Aalborg Teater, renowned as one of Denmark’s premier theatrical institutions, embarked on a transformative journey to rediscover its core narrative and redefine its role in contemporary society, forging a stronger connection with its audience. Situated in Northern Jutland, Denmark, Aalborg Teater, a publicly-owned entity, has been a pillar of the cultural scene, offering acclaimed theatre […]

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  • Leveraging organisational identity for successful M&As

    Leveraging organisational identity for successful M&As

    In the ever-evolving landscape of mergers and acquisitions (M&A), understanding the significance of organisational identity and culture is vital. The pre-merger and pre-acquisition phases are critical junctures where the alignment or divergence of identity between two firms, the acquiring and the acquired, can significantly impact the integration success and the profitability of the combined entity.  […]

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  • A Unified Identity: The Secret to Chr. Hansen’s Merger Success

    A Unified Identity: The Secret to Chr. Hansen’s Merger Success

    “Our shared identity and branding right after the acquisition were key in ensuring integration success.” Linda Neckmar, SVP, Human Health at Chr. Hansen At a Morning Seminar about the importance of identity and culture in M&As, Linda Neckmar, SVP in Human Health at Chr. Hansen reflects on the identity and brand track of the integration […]

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