News & Insights
Identity innovates business
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction.
Discovering the Purpose of FDM
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Identity in M&A processes
Managing organisational identity and brand-architecture strategy often gets neglected in M&A processes while this, in fact, plays a crucial role in the long-term profitability of the new entity.
Related news & insights
Research shows that most leaders are facing severe challenges onboarding the right competencies to the company. In addition, many encounter a shortage of skilled talent, and in some business fields, retention is also a challenge. – Something that is still relevant even though an economic downturn is looming. The talent landscape is highly competitive and new measures […]
Caveat emptor! Avoiding integration failure in acquisitions due to identity mismatches Identifying the right targets and successfully executing acquisitions is a complex process that requires a broad outlook and deep expertise. When the ink is dry on the paper, everyone is relieved, except those responsible for the next step of the journey – the integration. […]
SH Group is a production company within the commercial maritime business in southern Fyn, Denmark. Having tapped into an immense market potential in the defence industry with its newly developed CUBE system, SH Group is on a journey to transform itself from being an all-round supplier in many markets into a development partner, offering specialized […]
For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation and even talent attraction. The true benefit of identity is its quality to be a guiding compass for the entire organisation. Working with company identity enables business leaders to identify a path for the future […]
Faxe Kondi is, for many, the one and only lemon-lime-flavoured soda in Denmark. Since 1971, the iconic Faxe Kondi has been on the shelves in supermarkets, kiosks, and the like. Still, like most brand owners, the Faxe Kondi team is exploring possible business opportunities, such as expanding occasions, line extensions, exploring new categories, etc. From […]
The journey started with the question of whether a multi-brand structure is the best way to support the business development of a company that sells holiday tours to multiple exotic destinations in several European markets. Aclass was a Danish travel agency arranging soft adventure tours to Africa, Latin America, and Asia. Since 2006, the company […]
After a decade of relative stability in European markets, it has become clear that the future will not simply return to normal and that managing crisis is now the new normal. As a result, resilience has become the top priority for CEOs around the world. But how can CEOs strengthen their companies’ ability to tackle a […]
Organic and inorganic growth can lead to an increasing number of brand assets, logos and trademarks under the corporate brand. Individually, there is often a good reason for them all to exist. This could be commercial opportunities, new product developments, a new segment, a new market, an acquired company with existing brand awareness, or the […]