News & Insights

Discovering the Purpose of FDM


Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.

Related news & insights

  • Ensuring “equal rights for all”

    Ensuring “equal rights for all”

    Nævnenes Hus was the first of its kind, and thus a paradigm shift in how a government can operate. At the same time, this was a unique opportunity to build a government unit from scratch and to create a common starting point for the entire organisation. Back in 2015, the Danish government released a new […]

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  • Identity-driven strategy

    Identity-driven strategy

    – Why you should always begin with an inside-out perspective Most of us work with strategy these days. But regardless of whether you work with a business or brand strategy, work on strategy, in our view, always starts with the company’s, organisation’s or brand’s identity. Identity, in this context, is to us, the answers to […]

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  • Challenging the traditional approach to strategy

    Challenging the traditional approach to strategy

    Willumsen’s Museum has a new strategy in place to ensure that more Danes and tourists will be able to experience this world-renowned Danish artist in the future. We developed the strategy in close cooperation between the Museum’s management and board and Frederikssund Municipality. The New Carlsberg Foundation has made this development possible through their support […]

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  • The robots are coming

    The robots are coming

    We are proud to welcome OnRobot on the client list. An exciting industry with enormous potential.

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  • Merry Christmas and happy New Year

    Merry Christmas and happy New Year

    We wish you all a merry Christmas and a happy New year.

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  • Welcome Chr. Hansen

    Welcome Chr. Hansen

    Chr. Hansen is a global bioscience company that develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries.  They develop and produce cultures, enzymes, probiotics and natural colours for a wide variety of foods, beverages, dietary supplements and animal feed. We have been given the opportunity to work closely together with the Human Health […]

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  • Nytårskur 2019

    Nytårskur 2019

    Every year we are celebrating the new year with a New Year’s Reception – Our so-called Nytårskur. And each year we invite 3-4 inspirational speakers to share their thought and insights on a given topic.  For the 2019 Nytårskur the overall topic is Identity, as the only true long-lasting competitive advantage. These days, Danish media is […]

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  • Welcome to a tasty new client

    Welcome to a tasty new client

    We are happy to welcome a tasty new client to IDna Group. Jagger Burger is all about the love of great, simple fast-food, using the best ingredients to deliver outstanding flavour.

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