News & Insights
Related news & insights
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New case coming up soon…
We were asked to revise, renew and further develop the visual toolbox for Irma, in order for their visual identity to fully support the new Irma strategy, while respecting the strong heritage of the brand. We can’t wait to share more soon.
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Testing new positions and creating a new identity system for Coop
Our client Coop Denmark is on a journey, towards ‘One Coop’. Here at IDna Group we have been lucky enough to be a part of this journey throughout the years. We have been working closely with top management on both corporate and brand strategic projects, as well as developing visual identities and design solutions at […]
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Celebrating the new year
Again this year, we celebrated the New Year with our New Year’s reception – And once again we put Identity on the agenda. This year the overall topic was “Identity as the only true sustainable competitive advantage”. The speakers were:Søren Steffensen, CEO – IrmaCamilla Blicher, Senior Category Director – ArlaJacob Mortensen, CEO – YouSeeAnders Nikolaisen, […]
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Ensuring “equal rights for all”
Nævnenes Hus was the first of its kind, and thus a paradigm shift in how a government can operate. At the same time, this was a unique opportunity to build a government unit from scratch and to create a common starting point for the entire organisation. Back in 2015, the Danish government released a new […]
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Identity-driven strategy
– Why you should always begin with an inside-out perspective Most of us work with strategy these days. But regardless of whether you work with a business or brand strategy, work on strategy, in our view, always starts with the company’s, organisation’s or brand’s identity. Identity, in this context, is to us, the answers to […]
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Challenging the traditional approach to strategy
Willumsen’s Museum has a new strategy in place to ensure that more Danes and tourists will be able to experience this world-renowned Danish artist in the future. We developed the strategy in close cooperation between the Museum’s management and board and Frederikssund Municipality. The New Carlsberg Foundation has made this development possible through their support […]
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The robots are coming
We are proud to welcome OnRobot on the client list. An exciting industry with enormous potential.
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