News & Insights
Discovering the Purpose of FDM
News
Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.
Related news & insights
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Welcome to a very special lady
We are proud to welcome Irma on our client list. We are looking forward to work with such an iconic brand and are excited to share more with you later on.
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New member of the management team
Josephine Czelinski Flack is appointed new Strategic Director in IDna Group. Josephine joined us in 2014, and has for the last couple of years, worked as an Identity & business strategist. In her new position she will help shape the future of IDna Group and will now be a part of the management team. Josephine…
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Sustainable food packaging
Earlier this summer our Senior Artworker Lars Preiland attended an Open Lab event at the Danish Technological Institute on sustainable packaging. On the agenda was, among other things, plasma coated fibre material which is biodegradable and can be used for food packaging. An interesting material in packaging aspects, as these items can also be made…
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We are looking for an experienced Creative Artworker
At IDna Group we believe that the identity of a company, organisation, or brand is key to creating sustainable growth and impact. We think of identity as an inherent asset that should be activated in order to obtain goals. We know that identity was originally born and expressed visually, thousands of years before we were…
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Welcome to J.F. Willumsen Museum
We are happy to welcome J.F. Willumsen Museum on our client list and are looking forward to an exciting strategic journey together.
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Why lowering your price doesn’t do the job
My headline refers to business and leadership. I often experience a great focus on results, in companies and among CEOs and leaders – and understandably so, as this is how we have been “brought up” in business. Businesses aim for their sales to exceed their expenditures, resulting in a profit, gain, or surplus – a…
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Chasing talent – it is time to activate your WHY
Research show that most leaders are facing severe challenges onboarding the right competences to the company. Many experience a shortage in skilled talent, and in some business fields retention is also a challenge – and this will not be easier in the coming years. In fact, talent is one of the top four concerns for…
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Discover – instead of inventing
Editor in chief of Børsen (the Danish newspaper specialising in business), Niels Lunde, writes in the article from June this year, “Use identity as a management tool”, about how all organisations and companies can profit from strengthening their identity – and this is a stance I highly agree with. Unfortunately, it is my experience that,…